Blog Category Articles Tips & Tricks

8 Simple Questions to Ask When Analyzing Heatmaps

by Dylan Renkert in Tips & Tricks on June 17, 2015

You may be looking at your site content and thinking: “Do people really like this stuff?” The best way to get insights is by keeping a few strategic questions in mind: What is my most important content? Are visitors seeing enough of my page to consume the important content? Can I add content or rearrange key […]
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7 Don’t Miss Questions to Ask About Click and Movement Heatmaps

by Dylan Renkert in Tips & Tricks on June 9, 2015

You may be looking at the heatmaps in your account and thinking: “These are very pretty, but what is this telling me about my website?” The best way to get insights is by keeping a few strategic questions in mind: What is the main goal of my page? Is the main goal also the most […]
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How To: Session Replay Filtering

by Dylan Renkert in Features, Tips & Tricks on May 4, 2015

The power of Mouseflow is in the ability to see exactly how certain visitors behave on your site – through user session recordings. Each recording is a video of the entire path of that particular visitor through your site. This could be one page and ten seconds long or ten pages and one hour long […]
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Heatmaps 101: Scroll Heatmaps

by Dylan Renkert in Tips & Tricks on April 8, 2015

Scroll heatmaps give you an idea about how much of your page is visible to visitors. Each section provides statistics about visibility and time spent – either viewing or interacting with different parts of the page. A great example of an insight from the Scroll Heatmap is when key page content is located in a low-visibility area. Let’s […]
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Heatmaps 101: Movement Heatmaps

by Dylan Renkert in Tips & Tricks on March 20, 2015

Movement heatmaps focus on where users navigate their mouse on your site – it’s a great measure of attention and engagement. This is insightful because you can gauge whether the key areas of a page receive adequate attention. Below, you can see that most of the user attention on our site is focused on the video and top links (white areas). […]
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Heatmaps 101: Click Heatmaps

by Dylan Renkert in Tips & Tricks on March 9, 2015

A click heatmap is valuable to show the effectiveness of links throughout your site. Whether a link is part of the main navigation, text content, or a multi-step form, you need to know whether it helps or hinders usability. On our home page, the links in the main navigation receive the most clicks. You can […]
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Using Mouseflow to Improve Your Online Ad Campaigns

by Mouseflow in Tips & Tricks on February 23, 2015

A Guest Post by David Vogelpohl at Marketing Clique The scenario is common.  You launch a meticulously planned campaign, carefully targeted to your audience, crafted in its pitch, and driven to a landing page that makes your heart stop….. but nothing happens. You sit there staring at stats like bounce rate, time on page, and […]
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Quick Tip: Remove Pauses in Recordings for Faster Analysis

by Mouseflow in Tips & Tricks on December 1, 2012

It’s important to get the best information as quickly as possible. At Mouseflow, we know that visitors often pause (or stop) interacting with a web page — this can make analysis of recordings a challenge. Luckily, we have a feature that solves the problem. When viewing recordings, check the “Skip Pauses” box to automatically remove […]
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Quick Tip: Work in Teams? Add Sub-Users to Your Account

by Mouseflow in Tips & Tricks on November 30, 2012

Do you collaborate with others on web projects? Have a few clients that need access to their Mouseflow account? If you have a paid (premium) account, you can easily add additional Account Users. Simply follow the steps below: Login to your Mouseflow account. Click “Account” in the top navigation bar. Scroll down to the “Account […]
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5 Ways to Get the Most Out of Your Recordings

by Mouseflow in Tips & Tricks on November 28, 2012

At Mouseflow, recording visitor behavior is at the heart of what we do. We’re constantly working to improve our recording algorithim and deliver the most useful information possible. It’s important to extract information and learn from each and every recording. We’ve got a few tricks that can help you drastically streamline the process. Here’s our […]
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