Optimizing the forms on your website is one of the most important aspects of conversion rate optimization (CRO). You'll want to make sure that you get enough data from your users, but on the other hand you don't want a large number of input fields that may deter users. But how to find the right balance?
We are very excited to announce that Form Analytics is here! It's the moment you've been waiting for. Let's take a closer look.
Mouseflow lets you study conversion and drop rates on a per-field basis. Are users dropping out of the form when asked for their phone number? Or is it hard to understand what "VAT NO" means? Form Analytics will give you the answers to all that, but wait, there's more.
Instant Results & Live Filtering
Most other tools that provide form analytics let you define the form and then starts gathering data. When you think you have enough data, you get the report. If you want to tweak the form or analyze a certain segment of your visitors, you have to start all over. But at Mouseflow we didn't think this was good enough. Most professional markerters and analysts want instant results. And often it's important to analyze your form during a certain time frame. Black Friday and Cyper Monday is a good example of that.
With Mouseflow's Form Analytics, you define your form (which is really easy), and you get instant results. Then you can add some filtering or segmenting, and you get instant results again. Our whole product works like that, and we think it's the only natural way to analyze data in a professional manner.
Try it Today
We think you should give Form Analytics a try today, so we chose to enable this feature across all plans, even the free plan. So take it for a spin and let us know what you think. Sign up for a free plan, or log in to your existing account.