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5 Ways Live Chat Can Generate More Leads for Your Business

There are only a couple of things that matter more to you as a business owner than your customers and prospects, because after all, the main mission of your business is to grow. If you are not generating leads and missing out on new customers, your business will not be able to complete its mission. Lead generation isn’t just about attracting visitors to your website; it is about qualifying your visitors, capturing their information and engaging with them. For this reason, you always need to be on the lookout for online tools that will help you succeed.

There are many tools available to help you with lead generation, but not all of them will be good for your business. But live chat software, such as Live2Support, is a great solution! Live chat software is simple, low maintenance, and does exactly what you’d expect. It will  generate and drive sales, helping you reach your business goals.

Live Chat Software

1. Optimize your conversion rate

All of us have been in a situation where we are browsing the web to find a particular product, service, or destination and find ourselves stuck in a situation to where we can’t decide which purchase to move forward with. Your customers experience this same level of indecisiveness too, and believe it or not, it happens all the time. During these times, your business cannot afford to be passive – you need to reach out to the customer and nurture a conversion.

Live chat software can connect you with your customer and engage with them, answer questions, provide recommendations, and give advice. You can speak with them to try to overcome objections, and in the end, get them to generate a conversion for you. Many consumers report that they made their purchase due to their experience in a live chat session, which means this is a strategy that works.

2. Improve your page rank

If you want to generate more leads, you need to bring more traffic to your website. One of the ways you can boost traffic is to get your website to rank higher in search results. Search engines factor dwell time, or the time a user spends on your webpage, into their ranking algorithms. Adding live chat software to your website is a quick way to engage your users, and keep them on your website longer – this is how you can improve your rank.

3. Offer 24/7 Support

On the internet, everything is always on… but in the real word, we all need to go to sleep at some point, and so do business owners. Live chat software, like everything on the internet, it is always live and on, even when you are not. During business hours, you can engage with customers and convert prospects with your live chat software, but when business hours are over, your live chat software can be converted into an automated email capture form This makes it so you can still provide your customers with live support, meaning you will have empowered 24/7 lead acquisition.

4. Create a high-quality community of customers

Many customers consider live chat to be very helpful, meaning most of them will return to a website in the future, provided they had a good experience. Customers are more likely to make a purchase from a website again if they have a good experience the first time.

The ability to engage with a real person is a very valuable feature that you can offer on your site. Not only does it create engagement, but by interacting with customers on a personal level, you will create trust and brand loyalty. Your customers will be more likely to recommend your products, services, or website to their friends if they feel taken care of and important.

Live chat software automatically engages visitors on key pages of your website, making it more likely they will complete a purchase, and return in the future.

5. Improve the functionality and usability of your website

Live chat software includes a lot of useful features, but there are some that can really help you make better decisions regarding your business. For instance, metrics tracking and transcript storing and recording are two very important features that will give you an intimate and immediate look into the needs and wants of your customers.

Thanks to the transcripts, you will be able to analyze all interactions to get a better insight into every aspect of your business and make better informed business decisions. This is a very vital opportunity in your sales strategies and lead acquisition.

The opportunity for gathering feedback from customers via Live Chat is extremely valuable. Your visitors can give you insight to new products or features they’d like to see, or even let you know where some opportunities for improvement are. You can utilize your visitors as site quality auditors, because they will tell you when they find things like broken links, missing images, or non responsive elements. Obtaining this information is a crucial component of improving your website and User Experience (UX).

In Conclusion

At the end of the day, it’s a no-brainer that every business wants to significantly boost conversions and generate more leads. Running a business isn’t easy, but with the right tools, your business will be able to achieve success. One of those tools is live chat software, which is easy to acquire and set up. The best part is that you can even try it for free.

The effect that Live Chat has on lead generation is immediate, so don’t wait anymore, connect with your visitors immediately by offering them real-time support and resolving all of their questions instantly with live chat software.


Questions? Email or call +1-855-668-7335

Stephen is a developer and a tech support executive with over 5 years of experience in the field of Information Technology. He is currently working with Live2Support – a live customer and sales chat solution powered by Stephen has created numerous applications and plugins for the organization.


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