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7 Tips to Help Startups Grow their Social Media Audience

Social media continues to be a strong online marketing tool for new and old companies. Social media platforms enable companies to connect with their customers at an intimate level. Social media marketing is unique in the sense that, more often than not, most customers are already on social networks. The more people you can reach, the better your launch and sales will be.

All in all, it’s not easy to ensure marketing success on social media. There is a lot of work involved and not everyone who uses the platform ends up achieving their goals. What are some general guidelines you need to follow in order to ensure success in social marketing? Below are seven crucial tips you have to consider and incorporate in your marketing plans.

Set up strong social profiles

The first step to success is creating strong social profiles. To build a strong profile, you have to include branded photos (both cover and profile), fill out all the relevant details, provide links to your website, and a short description of your business. Additionally, customers need to be able to quickly find your business phone and address. The idea is to fill out as many of the fields as you possibly can.

Once your account has been set up, the next thing you need to do is to share a couple of updates. Start this process before you start building an audience. When you have already posted a couple of times, it will be much easier for people visiting your pages to follow you.


Share only quality content

The mistake most marketers make is assuming that everything goes when it comes to social media. This is not true. Every post you create must have a purpose and should appeal to your audience. You must always create quality content that will appeal to your audience.

Content marketing is all about understanding your audience and what expect from you. This calls for a little research. For example, if your business is about a Facebook marketing tool, you need to start by sharing content that is related to Facebook. You can share the content you posted on video sharing sites, blogs, podcasts, Infographics, presentations and so on.


Make use of friendly features for finding friends

Different social networks offer their own unique ways of finding people to connect with. Twitter, for example, will allow you to search the email contacts and invite people you already know. Facebook, on the other hand, enables you to search email contacts and use advanced search tools. Instagram will guide you to the friends you have on Facebook.

Each platform is unique in its own unique way. Some will make recommendations based on the friends you already have while most will ask you to search using email. There are so many tools available to make it easy for you to search. If you already have customer contact details in your database, you can hire an Oracle remote DBA to help retrieve the contacts and use them to find friends on social networks.


Add links to your website

The purpose of using social networks in content marketing is to help with inbound marketing. For this to work, you have to add links to your website from your top social media accounts. This will help direct traffic from your social profile to your website. To make it easy for visitors to share interesting content on their social profiles, provide them with social network icons on your website. These icons can be located on the sidebar, footer or header.

It is also critical to note that it’s possible to find the official media buttons from the social networks you use. You can find the official brand buttons, assets, widgets and badges on Twitter, Facebook, LinkedIn and Instagram. You can also find unique photos on stock images.

Making it easy for your audience to find your website from your social profile and vice versa is essential for your digital infrastructure.


Cross promote the social accounts

As a startup, you need to promote your business on multiple channels. Start by setting up accounts on at least three of the most popular social networks. This could be Twitter, Facebook and LinkedIn. Once that is done, you should ask your members to connect with you on your other social accounts.

When you have larger followings on all your accounts, you will have a stronger brand authority. This is the key to growth because it will benefit your link building strategies and subsequently boost your ranking on search engines.


Engage with your followers

One common mistake you can make is that of not acknowledging your followers. When people feel ignored, they will either un-follow you or stop caring about your brand. This can affect your ranking. To maintain a strong bond with your followers, you need to keep engaging them.

In addition to making high quality posts, be sure to introduce some sort of competition that your audiences can participate in. In addition, you have to respond to the comments left by your audience as soon as possible. Let them know that you care about them.


Use advertising

Last but not least, make use of social media advertising. This will cost you some money, but it will definitely provide you with more exposure to both your followers and other people who might be interested in your products or services. These are all essential guidelines to follow if you want to be successful in social media marketing. The key is to keep learning and to keep up with the trends. Do not be afraid to seek professional assistance whenever you need it.


Author Bio

Sujain Thomas is an online marketer focusing more on social media marketing. She is also a registered Oracle remote DBA. She is committed to helping startups unveil their full potential in online marketing.



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