It doesn’t matter if you’re getting thousands of visitors to your website every day. What matters is whether or not you’re able to convert those visitors into paying customers. If you’re not meeting your sales goals, it’s time to optimize your conversion funnel.
Conversion funnel optimization can help drive awareness to your products, stir the interest of your target audience, and then convince them to make a purchase. Want to boost online sales? Check out these 5 simple conversion funnel optimization strategies below.
1. Optimize Your Page Load Speed
Are people abandoning your website because it takes too long to load? You may have noticed it yourself, that when you visit a slow-loading website, you get impatient, and may even end up leaving the website after a certain period. This could be a serious hindrance to your online sales. Even if you optimize every single step of the conversion funnel, you may still face issues with conversions if your page load speed is too slow.
Check your page load speed. You can either use the PageSpeed Insights from Google or the Website Speed Test from Pingdom. These tools will give you a detailed report about the load time of various pages on your site. For the Pingdom test, you just need to copy and paste the page URL, and the tool will generate a full report detailing any areas that need improvement.
As you can see in the screenshot below, the tool provides useful advice on what you need to do to improve your page speed. Maybe you need to minimize the request size, or leverage browser caching. Whatever the reason behind your slow load speed, the tool will let you know.
2. Optimize Your Landing Pages
Your landing page is the stage where you not only raise awareness about your product, but also stir the interest of your target audience. For some ecommerce websites, landing pages are also where you promote the benefits of what you’re selling in order to convince visitors to make a purchase.
How To Optimize Your Landing Pages
Write a strong headline that immediately attracts visitors. Try testing different headlines to see which works best.
Use your website copy to highlight the benefits of your products for potential customers.
Include relevant visuals to illustrate the benefits of your product or service.
Test different font styles and sizes to see which work best to engage visitors, and increase sales.
Take a look at the Geek Fuel landing page below, which contains a catchy headline, and a relevant image. Notice that they’ve also highlighted the benefits of their monthly mystery box in a list, making them easier to scan and process.
3. Optimize Your Call-To-Action
Your call-to-action is another crucial element in your conversion funnel. It’s the stage where you tell people what to do next after convincing them to make a purchase, or sign up for a service. Although this point could have been included in the previous section, it needs a little bit more attention, because CTAs take people to the action stage.
How To Optimize Your CTA
Keep the CTA copy short, and straight to the point.
Write a CTA that’s result-oriented, and highlights what’s in it for people if they click. For example, instead of, “Buy Your Copy Now,” use, “Get Your Copy Now.”
Use contrasting colors to make the CTA button stand out, so people don’t miss it.
Test different colors to see which work best for driving conversions.
Include only one CTA button per page whenever possible. If you must have more than one, make sure the most important CTA is most visible.
In the screenshot below, you can see the CTA buttons for SurveyGizmo. Although there are two main CTA buttons, the more important one, “Build A Survey Now,” is more visible because of the contrasting color. A quick glance at the page, and the pink CTA button captures your attention immediately. The green CTA button also contrasts with the blue background, making it stand out on the page, but to a lesser extent than the pink button.
Additionally, the CTA copies are result-oriented. One of them tells visitors to get their team started, encouraging them to get the SurveyGizmo service for their entire team. And the other one encourages visitors to build a survey now. Both of these highlight the results of taking the action, which make for excellent CTA buttons.
4. Improve Your Trust Factor
Would you buy something from a brand or company that you don’t trust? Chances are you’ll answer, “no,” to this question. Now consider what your prospective customers will be thinking about your brand or business. They’ve probably never heard of you before. And although they may be interested in what you have to sell, they’re likely be somewhat hesitant to invest their money in your products or services.
In order to get people to buy from you, you need to first win their trust, which should be a priority in your conversion funnel. But it’s even harder to win the trust of an online audience, since there’s no face-to-face interaction. The best thing you can do is to associate your brand, or business name with companies, or names that they already trust.
How To Improve Your Trust Factor
If you’re selling digital tools or products, add the logos of companies or organizations that are using your products to your landing page.
If possible, also add testimonials from trusted figures in the industry.
In case these aren’t possible, add trust seals, and guarantee seals to win the trust of your prospective customers.
GetFeedback does a great job of improving their trust factor. As you can see below, they have included the logos of companies using their services on their homepage. They’ve also showcased reviews, and comments about their services from authority figures.
5. Simplify Your Action Stage
When people are at the final stage of your conversion funnel, you may think there’s nothing that could get in the way of getting them to make the purchase. But what if some of the steps involved in the purchase, or signup process are too complicated, or time-consuming?
Maybe you require people to register in order to make a purchase, or they have to fill out too many form fields in order to complete the action. Either way, you need to optimize the action stage in your conversion funnel to make it as quick, and easy as possible. The goal is to simplify the purchase process so that people don’t have enough time to think twice about their decision.
How To Optimize Your Action Stage
Reduce the number of form fields. Collect only the most crucial information required for the purchase.
Add a one-step signup option, where people can register, or sign in using their social media profiles.
Minimize the steps required for purchasing a product, or signing up for your service.
Piktochart has an easy signup process, where people can simply sign up for their services through their Google, or Facebook account. And even if they opt to sign up using email, they only need to provide a username, email address, and password.
You now have five effective, and easy steps to optimize your conversion funnel, and improve online sales. Get started with these tips today, and start driving more sales on your website. Got any questions about optimizing your site for conversions? Just leave your comments below, or get in touch with me personally for professional conversion optimization advice.