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Feedback Campaigns: How to Identify Referral Sources

Identifying the referral sources of your clientele (and regular visitors) can skyrocket the effectiveness of your product marketing campaigns. Who is your ideal client? Where do they come from? How are they referred to your product or website? How did they hear about you? Is it a friend telling them about you? Is it a Facebook or Twitter ad? Receiving this type of feedback allows your team to evaluate what’s working, what’s not, and make decisions to scale the proper campaigns.

If you’ve never filled out a feedback campaign before, you can follow our simple guide here.

Example questions to ask:

-How did you find out about *our product*?

-If you used a search engine, what search words did you use to find us?

-Would you tell your friends about us?

-Is this the first time you’ve heard of *our product*?

-Do you have any colleagues who know *our product*?

-Which social media platform do you spend the most time on? 

What to expect:

Many Mouseflow clients run this specific genre of feedback campaign — and you’d be surprised to learn how open visitors are to sharing this information with you. As visitors begin to fill-out this feedback campaign, it’s important to relay this information to your sales and marketing teams. It’s critical to understand the browsing habits of your most qualified customers — and where your target customers spend the most time. If a specific referral source yields more qualified buyers, consider scaling marketing efforts in that niche environment.