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Introducing Persisting Views and Average Friction Score

Mouseflow is better than ever! Accomplish more with:

  • Persisting Views
  • Average friction score
  • Webinar on New Features

Persisting Views

This feature has been in high demand from our many awesome Mouseflow users.

As some of our users might know you can save any combination of filters you’re using on your account as a Custom View. Once you’ve filtered a list or report you can hit the save button in the top bar to save it as a custom view. You can even share these saved views with other members of your team and set up notifications for them.

What is new is that, in your Mouseflow account, your selected view will now persist across all reports and heatmaps as well as the recording- and heatmap list. So once you’ve chosen your view, you can easily navigate through your reports, without having to re-select the filters. This makes it a lot quicker and easier for you to find the specific metrics you want to explore.

Add Average Friction Score to your Dashboard


We are now introducing a brand new friction metric to your dashboard, showing you the average friction for all visitors to your site in the selected date range – or segment of users you set. This provides an easy way to compare different segments; maybe the average friction is higher for mobile users compared to desktop users? Or perhaps you find more problems for users with a specific browser? Identifying the segment that struggles most is a significant first step towards improving your website – and your conversions.

You can read more about the Friction Score here!


Join us for a webinar and get the latest on the awesome new features of Mouseflow:

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"As a humanitarian organization, we want to know how information reaches our target audience. Mouseflow supports us by providing actionable, valuable, and real-time intelligence as we work with the people who depend on our information."

Gerald Czech
Austrian Red Cross

“Mouseflow makes it easy to get data without having to be a JavaScript expert. Their customer support has helped me every step of the way — from setting up surveys to figuring out how best to analyze results. I recommend Mouseflow to anyone looking to quantify engagement and behavior online!”

Holly Howe
Duke University

"For user experience, Mouseflow's session replay and heatmaps are the perfect complement to our analysis. It helps different departments gather insights quickly and effectively. It is absolutely essential for optimizing our sites."

Team Web-Analytics

"You learn more about users in a week than months of typical U/X testing. Do yourself a favor and start using Mouseflow!"

Nicholas Kreidberg
MTS Systems

“Mouseflow offers us the capability to look into key journeys through the eyes of users. We uncovered handfuls of bugs and previously unknown pain points. We also gathered satisfaction metrics from critical parts of our website. Mouseflow is, without doubt, the best UX service I have used to date and very much a credit to the team who make it all happen!”


“Mouseflow is a great platform to track customer behavior. The funnels are my favorite feature for improving conversions. I also like using forms to isolate issues with specific form fields. It definitely helps the team out!”

Leah Hernandez
ABT Electronics

“We use Mouseflow to improve customer experiences and journeys. It takes the guesswork out of developing a website and enables us to fix problems quickly. It's the best tool because it enables us to be agile and reactive to user experiences.”

Michelle Kay
Certas Energy

“Mouseflow is a good addition to the other analytical tools we use and a good alternative to similar offers. Compared to eye-tracking studies, Mouseflow is faster, cheaper, and much easier to apply to multiple analytical cases. Compared to other session replay tools, Mouseflow does everything we need without the feature bloat and higher costs. And Mouseflow’s customer support is always on time and on target.”

Vodafone Germany
Web Analytics Team