Mouseflow Blog

Want to try Mouseflow?

JOIN FOR FREE

Introducing Persisting Views and Average Friction Score

Mouseflow is better than ever! Accomplish more with Persisting Views and Average friction score. You can also sign up for a webinar on the new features.

Read More

The 7 Dos and Don’ts of Usability Testing

Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.

Read More

5 Conversion Rate Optimization Trends to Watch in 2019

Conversion rate optimization (CRO) emerged in the early 2000s in the wake of the dot-com crash and has undergone radical changes over the past decade. Now more than ever, marketers are focusing on CRO to help prospects, leads and customers move along the sales funnel – and maximize their return on digital investments. CRO continues […]

Read More

The 7 advantages of website heat mapping as a diagnostic tool

Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years. In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful […]

Read More

A session replay tool is the perfect complement to Google Analytics

Over the last several years, visual analytics tools have been picking up steam. Tools that provide raw data about your website’s statistics (like Google Analytics, Adobe Analytics, etc) are valuable for measuring success, identifying weaknesses, and optimizing marketing budgets. If you aren’t familiar with Google Analytics, check out this helpful tutorial for beginners: These tools reveal the […]

Read More

Improvements to Merge URLs & the Mouseflow Dashboard

The Mouseflow development team just launched several updates to the platform.   Merge URLs, a popular option used many e-commerce sites, just received a facelift. If your website has hundreds or thousands of pages which share a common URL structure and you want to analyze them together (via an aggregate heatmap) instead of thousands of […]

Read More

Mouseflow acquired by Offspring Capital

A personal note from the CEO of Mouseflow: I am very happy to announce that Mouseflow has received an investment by Offspring Capital, a Copenhagen-based private investment firm focused on technology companies. Founded in 2009, Mouseflow helps thousands of businesses — from small to large — to understand how visitors behave on their websites. The […]

Read More

The Ultimate Guide to Heatmaps

What is a heatmap? A website heatmap is a visual representation of aggregate data points. Website heatmaps utilize a color coding system to indicate increased and decreased levels of activity. In the past decade, website heatmaps have exploded in popularity. Analytics positions, UX analysts, product managers, digital marketers, and many others professions are beginning to utilize website […]

Read More

Introducing Friction Score on Recordings!

You may have heard the rumors: Friction Score is here and getting better and better. Today, we’re pleased to announce it’s now available on the Recording List! When a user experiences frustration or trouble on your site, their recording will show an unhappy or angry face in the “Friction” column. You can use Mouseflow’s filter […]

Read More

Introducing Friction Score on Heatmaps!

Our team is excited to announce a new feature in Mouseflow: Friction Score on Heatmaps! This is a number that indicates the level of user frustration on each page of your website. You can use it along with the rest of your page metrics to identify which pages need your immediate attention. Friction score will […]

Read More
1 2 3 4 12

"As a humanitarian organization, we want to know how information reaches our target audience. Mouseflow supports us by providing actionable, valuable, and real-time intelligence as we work with the people who depend on our information."

Gerald Czech
Austrian Red Cross

“Mouseflow makes it easy to get data without having to be a JavaScript expert. Their customer support has helped me every step of the way — from setting up surveys to figuring out how best to analyze results. I recommend Mouseflow to anyone looking to quantify engagement and behavior online!”

Holly Howe
Duke University

"For user experience, Mouseflow's session replay and heatmaps are the perfect complement to our analysis. It helps different departments gather insights quickly and effectively. It is absolutely essential for optimizing our sites."

Team Web-Analytics
CEWE

"You learn more about users in a week than months of typical U/X testing. Do yourself a favor and start using Mouseflow!"

Nicholas Kreidberg
MTS Systems

“Mouseflow offers us the capability to look into key journeys through the eyes of users. We uncovered handfuls of bugs and previously unknown pain points. We also gathered satisfaction metrics from critical parts of our website. Mouseflow is, without doubt, the best UX service I have used to date and very much a credit to the team who make it all happen!”

Beale
Yell.com

“Mouseflow is a great platform to track customer behavior. The funnels are my favorite feature for improving conversions. I also like using forms to isolate issues with specific form fields. It definitely helps the team out!”

Leah Hernandez
ABT Electronics

“We use Mouseflow to improve customer experiences and journeys. It takes the guesswork out of developing a website and enables us to fix problems quickly. It's the best tool because it enables us to be agile and reactive to user experiences.”

Michelle Kay
Certas Energy

“Mouseflow is a good addition to the other analytical tools we use and a good alternative to similar offers. Compared to eye-tracking studies, Mouseflow is faster, cheaper, and much easier to apply to multiple analytical cases. Compared to other session replay tools, Mouseflow does everything we need without the feature bloat and higher costs. And Mouseflow’s customer support is always on time and on target.”

Vodafone Germany
Web Analytics Team