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The 7 Dos and Don’ts of Usability Testing

Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.

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The 7 advantages of website heat mapping as a diagnostic tool

Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years. In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful […]

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A session replay tool is the perfect complement to Google Analytics

Over the last several years, visual analytics tools have been picking up steam. Tools that provide raw data about your website’s statistics (like Google Analytics, Adobe Analytics, etc) are valuable for measuring success, identifying weaknesses, and optimizing marketing budgets. If you aren’t familiar with Google Analytics, check out this helpful tutorial for beginners: These tools reveal the […]

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Improvements to Merge URLs & the Mouseflow Dashboard

The Mouseflow development team just launched several updates to the platform.   Merge URLs, a popular option used many e-commerce sites, just received a facelift. If your website has hundreds or thousands of pages which share a common URL structure and you want to analyze them together (via an aggregate heatmap) instead of thousands of […]

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Mouseflow acquired by Offspring Capital

A personal note from the CEO of Mouseflow: I am very happy to announce that Mouseflow has received an investment by Offspring Capital, a Copenhagen-based private investment firm focused on technology companies. Founded in 2009, Mouseflow helps thousands of businesses — from small to large — to understand how visitors behave on their websites. The […]

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The Ultimate Guide to Heatmaps

What is a heatmap? A website heatmap is a visual representation of aggregate data points. Website heatmaps utilize a color coding system to indicate increased and decreased levels of activity. In the past decade, website heatmaps have exploded in popularity. Analytics positions, UX analysts, product managers, digital marketers, and many others professions are beginning to utilize website […]

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Introducing Friction Score on Heatmaps!

Our team is excited to announce a new feature in Mouseflow: Friction Score on Heatmaps! This is a number that indicates the level of user frustration on each page of your website. You can use it along with the rest of your page metrics to identify which pages need your immediate attention. Friction score will […]

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Under the CRO Microscope: Better Proposals

Editor’s Note: This article is part of a series we’ll publish, tearing down our clients’ sites. We want to share insights into what’s working for them and identify opportunities to increase conversions. You’ll be able to use these same ideas to improve sign-ups and sales for your business.  The most effective marketing strategy is knowing […]

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Launching a brand new podcast: Inside the Flow EP1, feat. Adam Hempsenstall of Better Proposals

The Mouseflow team is incredibly excited to publish the first episode of our new podcast, Inside the Flow. Join us monthly as we get to speak with some of the brightest entrepreneurs, marketers, business owners, and UX designers from around the world. Our first episode features Adam Hempenstall, the founder and CEO of Better Proposals. Adam brings […]

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Using Mouseflow to identify users who are frustrated

One of Mouseflow’s most powerful features is the ability to track, identify, and filter for users who are frustrated on your website. If you’re not in the loop already, Mouseflow automatically tags incoming recordings on your account, based on specific types of behaviors or events. Common use cases we see with custom tags include order ID numbers, campaign IDs, […]

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