Ocado technology, a software group that supports Ocaco.com (the world’s largest online-only grocery retailer) and Morrisons (the UK’s fourth largest grocery store chain), recently published an internal case study focused around site insights they discovered using Mouseflow. The study reveals how their team used Mouseflow to uncover confusing icons and areas on their site, eventually leading to […]

Editor’s note: this is a case study featuring Protalus, a company who used Mouseflow to “increase direct sales by 91% in about 6 months through one-click upsells and CRO”. Enjoy! In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the […]

“Being able to watch sessions has really saved us thousands. The amount of times we’ve built errors into our forms, meaning people can’t convert, is quite shocking.” Results 151.56% increase in conversion rate Saved thousands in lost revenue Identified numerous website bugs About the Company Ucruise Sydney is a boat hire company, based out of Sydney, […]

“In just a few hours after we went live, we were able to recognize the first weaknesses in our new user interface, which we could never have identified without Mouseflow in such a short time.” Results 78% increase in the shopping cart value 26% increase in orders via iOS 18% more cross selling at first […]

Imagine you run a small business, primarily online. Every sale is critical and it’s painful leaving money on the table. It’s vital that you capture as many leads as possible and ensure a smooth conversion process. However, when individuals purposely attempt to circumvent your system and steal your goods, it can be a nightmare for […]

This week, MarketingSherpa released a 55-page customer-first marketing research study based on findings from surveying 2,400 customers. Since Mouseflow allows you to see a visitor’s behavior in order to fix pain points, that is, be more customer first, this study is a don’t miss.