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Mouseflow appoints new CEO – founder to move into CTO role

Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion. Since […]

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A Response to the Princeton Study About Session Replay Tools

A few days ago, the University of Princeton published a study investigating the use of session replay tools. The study identified issues with many of our competitors’ tools and was picked up by several news outlets, some more prominent than others. What It All Means This coverage stirred up debate and caused questions about the privacy implications […]

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Mouseflow Adds a New Item to the Toolkit: User Feedback

Mouseflow, a website analytics tool that offers session replay, heatmaps, funnels, and form analytics is pleased to add a new feature to its line-up: User Feedback. With clients of all sizes and in all industries, this long-anticipated feature completes the suite of tools to offer direct user insight from a visitor’s perspective.

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Mouseflow Becomes Market Leader in Session Replay and Heatmaps

SEATTLE, WASHINGTON | JULY 07, 2015 Mouseflow, a website analytics tool that replays visitor sessions and generates behavioral heatmaps, is now the industry leader by number of active installations. In this position, Mouseflow has overtaken ClickTale®, a venture-backed company with $60M in funding, without any outside investment itself. A Powerful Player in Website Analytics Mouseflow, […]

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We’re Pleased to Welcome Opel to Our Family of Customers

Mouseflow is pleased to welcome Opel — one of Europe’s largest automakers — to our family of customers. It was founded by Adam Opel in 1862 in Rüsselsheim, Germany. Opel and its British sister brand Vauxhall sell over one million vehicles annually. In 2014 this made it the third-largest passenger car brand in the European […]

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Mouseflow Announces Local Office in Hamburg, Germany

In 2009, Mouseflow pioneered its revolutionary website tracking technology. Since then, the company has expanded to accommodate more than 23,000 customers worldwide. Jerry Appiah, Country Manager Germany, says, “I see tremendous growth potential for Mouseflow in the German market. It’s great if you need powerful analytics for an online business or are tired of charts […]

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"As a humanitarian organization, we want to know how information reaches our target audience. Mouseflow supports us by providing actionable, valuable, and real-time intelligence as we work with the people who depend on our information."

Gerald Czech
Austrian Red Cross

“Mouseflow makes it easy to get data without having to be a JavaScript expert. Their customer support has helped me every step of the way — from setting up surveys to figuring out how best to analyze results. I recommend Mouseflow to anyone looking to quantify engagement and behavior online!”

Holly Howe
Duke University

"For user experience, Mouseflow's session replay and heatmaps are the perfect complement to our analysis. It helps different departments gather insights quickly and effectively. It is absolutely essential for optimizing our sites."

Team Web-Analytics
CEWE

"You learn more about users in a week than months of typical U/X testing. Do yourself a favor and start using Mouseflow!"

Nicholas Kreidberg
MTS Systems

“Mouseflow offers us the capability to look into key journeys through the eyes of users. We uncovered handfuls of bugs and previously unknown pain points. We also gathered satisfaction metrics from critical parts of our website. Mouseflow is, without doubt, the best UX service I have used to date and very much a credit to the team who make it all happen!”

Beale
Yell.com

“Mouseflow is a great platform to track customer behavior. The funnels are my favorite feature for improving conversions. I also like using forms to isolate issues with specific form fields. It definitely helps the team out!”

Leah Hernandez
ABT Electronics

“We use Mouseflow to improve customer experiences and journeys. It takes the guesswork out of developing a website and enables us to fix problems quickly. It's the best tool because it enables us to be agile and reactive to user experiences.”

Michelle Kay
Certas Energy

“Mouseflow is a good addition to the other analytical tools we use and a good alternative to similar offers. Compared to eye-tracking studies, Mouseflow is faster, cheaper, and much easier to apply to multiple analytical cases. Compared to other session replay tools, Mouseflow does everything we need without the feature bloat and higher costs. And Mouseflow’s customer support is always on time and on target.”

Vodafone Germany
Web Analytics Team