Every good story needs a hero that the audience can relate to and empathize with. Readers can put themselves in the shoes of someone who’s going through a journey that will bring value, relief, and inspiration. This is important because the more you can relate to your audience, the better chance you have at keeping them on your site, reading more of your content, and ultimately, generating conversions.
Having great content is the number one way to get readers flocking to your page and maintaining a sustainable audience. However, if they find your content is poorly written or contains errors, they aren’t going to stick around. After all, there’s plenty of other things to see online. To keep those readers engaged, all you […]