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How to Leverage Mobile Marketing for Effective Branding

People are becoming more dependent on their mobile devices as time goes on, creating a huge opportunity for marketers everywhere. Because the market is continuously changing, it’s important to be well-researched regarding current trends and analytics in order to keep up with user demands. “More Google searches take place on mobile devices than on computers […]

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How to Build Marketing Campaigns that Actually Boost Conversions

If you want to have a presence in your market space, it takes a lot of time and effort to build. You’ll need to line up a strategic marketing plan with a calendar and stick to it. Using tools like Gantt Charts can also be extremely helpful when you’re managing multiple campaigns on tight deadlines. Make it […]

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How to Optimize Your Magento Store

If you have an online store, chances are you are using an eCommerce platform – one of the most popular is Magento. It’s a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization […]

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Engage Your Readers with Emotional Triggers in Content

A content writer has to use emotional triggers to gain attention, stoke interest, and push for action. This starts with knowing who your reader is. Once you have established a reader persona, a hypothetical individual to target your writing toward (specific to your audience), it’s time to put your trigger-fingers to work. Here’s how you […]

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9 Techniques for Writing Headlines that Convert – Part 5 of 9

This is part 5 of 9 in our series: 9 Proven Techniques for Writing Headlines that Convert. Over the past few weeks, we explored several tips on how to write headlines that work. Of course, by “work”, we ultimately mean convert. A short headline that doesn’t sell isn’t worthwhile; a pithy headline that does more with less […]

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9 Techniques for Writing Headlines that Convert – Part 4 of 9

This is part 4 of 9 in our series: 9 Proven Techniques for Writing Headlines that Convert. This is a technique adopted from the book Steal Like An Artist: 10 Things Nobody Told You About Being Creative. If you haven’t seen this book, it’s a must read. The idea is that, when you look around, great headlines […]

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9 Techniques for Writing Headlines that Convert – Part 3 of 9

This is part 3 of 9 in our series: 9 Proven Techniques for Writing Headlines that Convert. This is a technique popularized by Dan Kennedy. The rationale behind it is that people buy things for a few reasons but are always persuaded by “hidden benefits”. In most headlines, articulating a hidden benefit can lead to a […]

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9 Techniques for Writing Headlines that Convert – Part 2 of 9

This is part 2 of 9 in our series: 9 Proven Techniques for Writing Headlines that Convert. The “Four U’s Technique” is perhaps the most cited but least used (in practice) method. In this method, you simply come up with a statement that meets the following criteria: Ultra-Specific Useful Urgent Unique If you search for landing […]

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9 Techniques for Writing Headlines that Convert – Part 1 of 9

This is part 1 of 9 in our series: 9 Proven Techniques for Writing Headlines that Convert. John Caples, the famous copywriter, once said: “The headline is the most important part of an ad”. If he were alive today, he would argue that it’s also the most important part of a landing page. You keep hearing stories […]

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See Your Most Frustrated Users

Wouldn’t it be great to measure the sentiment of your online users? Especially: the frustrated ones that spend a lot of time on your website only to wind up in a dead end (or a dead link). At Mouseflow, we spent the last 6 years helping website owners analyze their users’ online behavior. And, we discovered a […]

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