A financial services company noticed on its Google Analytics account that within the last month, a loan sign-up form page was experiencing a much higher bounce rate than normal. They wanted to figure out why this was happening, but none of their analytics tools could tell them more than what was happening.
This is when the company found Mouseflow. They knew that seeing user recorded sessions first hand would be just the evidence they would need to diagnose the problem on this form page.
They still needed to determine how to drill down on the recorded sessions that were bouncing from this specific page so that they could watch visitor sessions that left this page.Read More