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How to Create a Blog that Nourishes Organic Traffic and Conversions Over Time


Effective Blogging

Blogging is one of the most effective and time-proven techniques of reaching out to a global audience with the power to increase your Return on Investment (ROI) by driving organic traffic and increasing sales over time. There are literally millions of new blogs going live every day, and because of this, it’s challenging to develop a blog that actually stands out.

Blogging has a massive impact on customer retention and sales, creating the necessity for businesses to use blogging as primary means for customer relations, public outreach, and new customer acquisition.

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Increase Your ROI with Secret Lead Validation Techniques


Lead validation is the process of separating sales leads from non-sales leads in an effort to generate a targeted list of the most reliable conversion opportunities. This information, although time consuming to collect, should be an essential part of your campaign analysis process.

Quality leads are always better than an overbearing quantity of leads. This is because it’s important to focus your time, energy, and budget on opportunities that are most likely to benefit your company. The time spent to narrow down your leads to a filtered list will be well worth it when you find that your efforts are becoming more effective over time.

Lead Validation Techniques to Increase Your ROI

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11 Essential Marketing Strategies for Your eCommerce Business


Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in an effective website structure and marketing strategy.

If you’re interested in finding out the best tried-and-true methods, as well as the newest techniques of marketing for an eCommerce business, pay attention to the 11 tips below:

eCommerce Strategies

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How to Leverage Mobile Marketing for Effective Branding


People are becoming more dependent on their mobile devices as time goes on, creating a huge opportunity for marketers everywhere. Because the market is continuously changing, it’s important to be well-researched regarding current trends and analytics in order to keep up with user demands.

Leverage mobile marketing for effective branding

"More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase."1 -Jerry Dischler, the Vice President of Product Management for Google AdWords

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How to Build Marketing Campaigns that Actually Boost Conversions


If you want to have a presence in your market space, it takes a lot of time and effort to build. You’ll need to line up a strategic marketing plan with a calendar and stick to it. Using tools like Gantt Charts can also be extremely helpful when you’re managing multiple campaigns on tight deadlines.

Launch Your Conversions with Effective Marketing Tactics

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How to Drive Conversions with Effective Call to Action Elements


Search Engine Optimization (SEO), responsive design and content marketing are core elements within any good marketing campaign. In order to create conversions, you also need a strong Call to Action (CTA) that improves your metrics. Engaging your audience and creating opportunities for them to purchase a product, sign up for a subscription, or otherwise convert is one of the main goals for marketing your business. Successfully growing your engagement will increase your conversion rate – read on to learn more...

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How to Use Content Marketing to Your Advantage


If you're looking to boost your search engine ranking, start by taking a look at your content. We've all heard the adage: "content is king" - it's true now more than ever before.

Content Marketing

With great content, you provide visitors with solutions to challenges they face and encourage them to invest in your brand. When this is done right, both you (and your customers) win.

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How to Engage Your Audience by Utilizing Content Type


Selecting the right type of content that caters to your audience is important for developing and sustaining a desirable market reach - whether it be a website, social media or other advertising platform. If you want to engage your audience, promote participation, and actually nurture growth, your content needs to be relevant and structured appropriately.

There is an easily identifiable problem with the way information is being presented by businesses wishing to engage with their customers – the information, content and interactions being presented are repetitive and dull. It is human nature to notice differences in pattern and to ignore repetitive information based upon our evolutionary survival skills. When the information being presented is redundant, people stop paying attention to it all together – this means that the effort and time taken to interact with your audience is completely ineffective.

Utilizing Content Type

Read on to discover the best ways to consistently engage your viewers…


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How to Optimize Your Magento Store


If you have an online store, chances are you are using an eCommerce platform - one of the most popular is Magento. It's a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization of your website by incorporating numerous plugins and add-ons for a wide range of needs. Let's take a closer look.

Magento Logo

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How to Boost Conversions with Good Web Design


If you have a website, chances are you're always looking for ways to improve your conversion rate. Like us, it probably keeps you up at night. Most people don't realize that their overall web design plays a key role in their overall conversion rate. If you haven't checked it in a while, we recommend taking another look at your website's design. You'll want to do so with an honest and open mind about how the design can actually affect your overall reputation, conversion rate, and profits. The following is a guide on how to increase your overall conversion rate with effective design.

Using Mouseflow Funnels

Here's more information about using Mouseflow to increase your conversion rate: Funnel Analytics

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