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Mouseflow Unveils Its Brand New User Interface, Packed With Features


As the CEO of Mouseflow, I'm extremely pleased to announce our new user interface – The New Mouseflow! It’s available now and is a complete overhaul which includes new features like better filters, funnels, improved playback, interactive heatmaps, filtering for heatmaps, and so much more. We've listened to your great feedback and I honestly think you'll be pleased to see the result.

In the coming months we'll be adding more functionality like form analytics, geo heatmaps, funnel tracking, user identification, and enhanced segmentation for heatmaps. This makes Mouseflow one of the most powerful and approachable tools on the market. Our beta users so far love it:

"Mouseflow gives ah-ha moments that traditional analytics tools can’t!" — Hamilton Wallace, Small Business Marketing Consultant

"I am blown away – so useful and cost-effective for compared to other tools – awesome find!" — Ruth Cheesley, Virya Technologies

"Mouseflow is an integral part of all of my projects. You learn more about users in a week than months of typical U/X testing. Do yourself a favor and start using Mouseflow!" — Nicholas Kreidberg, MTS Systems

"Mouseflow is literally saving my company! The product is awesome!" — Davide Masserini, DMware

So go on, try it out and tell us what you think!

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Reinvigorate Is Down


Since mid-2015, one of Mouseflow’s competitors, Reinvigorate, has been down and now appears to have discontinued service to users. We’re sorry to see them go, but think you’ll enjoy several benefits when switching to Mouseflow.

So, try Mouseflow today — it’s free! Signup for an account at https://mouseflow.com/sign-up and use the promotion code “REINVIGORATE” (without quotes) to get 500 free recordings. Offer expires 12/31/16.

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Mouseflow Becomes Market Leader in Session Replay and Heatmaps


Mouseflow, a website analytics tool that replays visitor sessions and generates behavioral heatmaps, is now the industry leader by number of active installations. In this position, Mouseflow has overtaken ClickTale®, a venture-backed company with $60M in funding, without any outside investment itself.

“It’s an exciting time for all of us. We focus on converting new and existing customers to become loyal fans of our product. We are about to launch a new user interface that will raise the bar, expand our position, and bring about dozens of new opportunities.”, says Lasse Schou, CEO of Mouseflow.

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About Mouseflow:

Mouseflow is a website analytics tool that lets users replay visitor sessions and see heatmaps showing where visitors click, scroll, and pay attention.

The company was founded in 2009 by Lasse Schou, in Copenhagen, Denmark, and quickly rose to become a powerful player in analytics.

After running a web agency for almost a decade, Lasse Schou decided to start Mouseflow. He saw a need for a tool that would meet the growing demand for modern analytics, but at an affordable price. His vision was to help clients understand the people behind the numbers – demystifying complex data and making it accessible to everyone. In the short period after its launch, Mouseflow gained immediate traction throughout the analytics and marketing space.

Today, Mouseflow has over 45,000 clients including Philips, Samsung, Virgin, Intuit, Sears, Pepsi, AT&T, Autodesk, Microsoft, Vodafone, Accenture, Deloitte, Telefonica, Bosch, Trend Micro, Opel, and more. Mouseflow has offices in United States, Denmark, Germany, and the Netherlands. To learn more, visit h​ttp://mouseflow.com,​ call +1 (855) 668-7335, or email hi@mouseflow.com.​

All logos, trademarks, and registered trademarks are the property of their respective owners which do not sponsor or endorse Mouseflow or this press release.

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Mouseflow Becomes Market Leader in Session Replay and Heatmaps


SEATTLE, WASHINGTON | JULY 07, 2015

Mouseflow, a website analytics tool that replays visitor sessions and generates behavioral heatmaps, is now the industry leader by number of active installations. In this position, Mouseflow has overtaken ClickTale®, a venture-backed company with $60M in funding, without any outside investment itself.

heatmap

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We’re Pleased to Welcome Opel to Our Family of Customers


Mouseflow is pleased to welcome Opel — one of Europe’s largest automakers — to our family of customers. It was founded by Adam Opel in 1862 in Rüsselsheim, Germany. Opel and its British sister brand Vauxhall sell over one million vehicles annually. In 2014 this made it the third-largest passenger car brand in the European Union.

Headquartered in Rüsselsheim, the company has 11 plants and four development and test centers in eight European countries. Opel employs around 34,500 people in Europe, with more than 16,500 in Germany. Opel and Vauxhall are present in over 50 countries. In 2014 Opel/Vauxhall sold 1.095 million passenger cars and light commercial vehicles worldwide.

Jerry Appiah, Country Manager Germany at Mouseflow: "It’s a great honor for us that now with Opel we have one of the world’s most traditional automakers among our clients. Germany is a key market for our company and we observe a very positive trend relating to our business with enterprise clients over here. Especially with the upcoming launch of our new user interface and its associated new features we’ll substantiate this trend and expand our market position." are the property of their respective owners which do not sponsor or endorse Mouseflow or this press release.

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8 Simple Questions to Ask When Analyzing Heatmaps


You may be looking at your site content and thinking:

“Do people really like this stuff?”

The best way to get insights is by keeping a few strategic questions in mind:

  • What is my most important content?
  • Are visitors seeing enough of my page to consume the important content?
  • Can I add content or rearrange key elements to receive more attention?
  • Do visitors find other content on my page to be more attractive?
  • As an example, you may have several paragraphs of text about a product or service. In your heatmaps, you can see what percentage of visitors scroll far enough to see a section of the page. If there are important elements on your page that are only being seen by 10% of your visitors, it’s time to rearrange or shorten your page.

To help with this process, consider these questions:

  • What elements receive the most activity (text, links, or images)?
  • What elements receive the least activity (text, links, or images)?
  • Do the most and least activity elements align with my expectations?
  • How can I rearrange my page to capitalize on the activity I want?
  • As an example, you can change the scroll heatmap to the time or interaction mode (using the dropdown in the upper-left corner). This allows you to see which content is most popular relative to time. The time can be either the duration an element is visible or the duration an element receives interaction (clicking, movement, or scrolling). This is a great way to make sure informative and call-to-action elements are visible, engaging, and likely to get clicked.

This post highlights just a few of the questions that you should ask yourself when optimizing a website. Remember, your heatmaps can tell you a lot about how your visitors want your website to look. Be sure to test any changes that you come up with so you know, for sure, that it works.

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7 Don’t Miss Questions to Ask About Click and Movement Heatmaps


You may be looking at the heatmaps in your account and thinking:

“These are very pretty, but what is this telling me about my website?”

The best way to get insights is by keeping a few strategic questions in mind:

  • What is the main goal of my page?
  • Is the main goal also the most popular element? If not, should it be?
  • How do I make sure my page layout supports my main goal?
  • As an example, you may have a main call-to-action button on your page like ‘Submit’ or ‘Go!’. In your heatmaps, you want to be sure that these key elements have the most clicks and attention.

If not, you should think about how to make the visitor behavior support the goal of your page. This could involve A/B testing (layout, text, images, etc.), moving/rearranging supporting elements, or repositioning the key element based on the data.

To help with this process, consider these questions:

  • What do I want my visitors to click?
  • What do I want my visitors not to click?
  • What can I do if visitors are not clicking and moving around an element that I want them to?
  • Are there distractions on my page? How do I remove them?
  • As an example, if the main goal of a page is to convert visitors, you want most activity around your form and call-to-action buttons.

If, instead, the main navigation links receive the majority of attention, you know visitors are getting distracted and want to go elsewhere.

This is also common with slider elements, advertisements, and social media feeds. This would indicate you should re-focus visitor attention back on your main goal.

This post highlights just a few of the questions that you should ask yourself when optimizing a website.

Remember, your heatmaps can tell you a lot about how your visitors want your website to look. Be sure to test any changes that you come up with so you know, for sure, that it works.

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How-To - Session Replay Filtering


The power of Mouseflow is in the ability to see exactly how certain visitors behave on your site – through user session recordings.

Each recording is a video of the entire path of that particular visitor through your site. This could be one page and ten seconds long or ten pages and one hour long – it still counts as just one recording.

You want to see recordings with certain characteristics (like mobile visitors that came to your site via Facebook or first-time visitors that are using Chrome).

Here are filtering examples that show how you can narrow your session recordings list to find appropriate visitor sessions:

Date range: You can choose to view session recordings within any date range that you like. This could correspond to a website redesign or a specific time frame for a marketing campaign.

Entry page: This allows you to select any page on your site and see all recordings of visitors that enter the site on the page. You can use this feature to test out the efficiency of landing pages.

Country: Selecting a specific country can be useful if you want to concentrate on campaigns for specific countries or website interfaces that differ by country.

Device Type/Screen Resolution: Segmentation between desktops/tablets/phones of all different sizes is easy with these filters and can be very insightful for cross-browser testing and usability issues.

Browser/Operating System: You can segment by browser (Chrome, Safari, Firefox…) or operating system (Windows, Mac OS, Linux). This can be useful to investigate how your website operates and how visitors behave in these different environments.

Link Source: You can isolate visitors from different sources like direct traffic/bookmarks, email/social media campaigns, search engines, or other websites. This can be very helpful to uncover the effectiveness of pages for visitors from different sources.

Visitor Type: This allows you to segment between first-time and returning visitors to your site. These two user subsets may have unique goals, and as a result, behave differently on your website.

These filters are a basic way to segment user session recordings in Mouseflow.

The real power comes from our custom variable tagging – tune in next week to learn how to create your own filters!

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New Feature - CSV Export


We are excited to announce a New Feature - you can download all statistics for offline use!

To download the data, open a website from the dashboard and click the icon in the upper-right corner of the statistics, recordings, or heatmap pages.

This will create a CSV file (for Excel) with all the data which you can manipulate and overlay with other information.

It’s available now – give it a try and let us know what you think.

Have a idea for a new feature? Tell us via email at hi [at] mouseflow [dot] com.

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Mouseflow Helps Uncover Hidden Bug On Major Financial Website


A financial services company noticed on its Google Analytics account that within the last month, a loan sign-up form page was experiencing a much higher bounce rate than normal. They wanted to figure out why this was happening, but none of their analytics tools could tell them more than what was happening.

This is when the company found Mouseflow. They knew that seeing user recorded sessions first hand would be just the evidence they would need to diagnose the problem on this form page.

They still needed to determine how to drill down on the recorded sessions that were bouncing from this specific page so that they could watch visitor sessions that left this page.

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