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Black Friday Deal: 1000 FREE Credits for New Accounts


Happy Black Friday!

Before you head out to grab those holiday deals, be sure to keep tabs on what's happening on your website.

Our developers tell us this is one of the busiest times of year for clients — and for good reason! People love to shop online.

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We're Hiring a Social Media & Blog Coordinator


Social Media & Blog Coordinator

It’s that time of year: Mouseflow is looking to expand its team. We are currently looking for a fun, talented, and experienced Social Media & Blog Coordinator in our Redmond, WA, USA office.

We seek a creative professional that is an expert in Social Media. You will create and grow engagement across all of our social media platforms. Your role will include planning, writing, and publishing relevant, thoughtful, and effective content on a daily basis.

As the contributor to our company’s image, we seek someone with exceptional writing and editing skills. We publish posts from guest authors, so you’ll need a sharp eye, creative mind,  and well-rounded knowledge of analytics and/or marketing. We hold our blog to a high standard of quality and desire someone who can think quickly, write well, and exude confidence.

Your responsibilities will include the building, managing, and reporting on our blog and social media channels to support brand growth and optimization. Your efforts are expected to yield a growing and sustainable rate of organic traffic, engagement, and conversions over the next coming weeks/months.

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How To Boost Your Conversion Rate and Lower Your Bounce Rate with Heatmaps


In order for your website to survive in the modern world of online business, it’s vital that it maintains a healthy conversion rate. Conversions are measured by whatever metric you use to determine a successful purchase or subscription, such as a sale, registration, or download. When your website is functioning efficiently and is appealing to your visitors, you’ll see an increase in your conversions.

However, if you’re seeing a high bounce rate and below average conversions over a long period of time, it signals an opportunity for improvement. For those who may be experiencing this, the following is an expert guide on how analyzing heatmaps can improve your conversion rate and lower your bounce rate at the same time.

Mouseflow Funnels for Conversion Rate Optimization

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How to Create a Blog that Nourishes Organic Traffic and Conversions Over Time


Effective Blogging

Blogging is one of the most effective and time-proven techniques of reaching out to a global audience with the power to increase your Return on Investment (ROI) by driving organic traffic and increasing sales over time. There are literally millions of new blogs going live every day, and because of this, it’s challenging to develop a blog that actually stands out.

Blogging has a massive impact on customer retention and sales, creating the necessity for businesses to use blogging as primary means for customer relations, public outreach, and new customer acquisition.

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Increase Your ROI with Secret Lead Validation Techniques


Lead validation is the process of separating sales leads from non-sales leads in an effort to generate a targeted list of the most reliable conversion opportunities. This information, although time consuming to collect, should be an essential part of your campaign analysis process.

Quality leads are always better than an overbearing quantity of leads. This is because it’s important to focus your time, energy, and budget on opportunities that are most likely to benefit your company. The time spent to narrow down your leads to a filtered list will be well worth it when you find that your efforts are becoming more effective over time.

Lead Validation Techniques to Increase Your ROI

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11 Essential Marketing Strategies for Your eCommerce Business


Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in an effective website structure and marketing strategy.

If you’re interested in finding out the best tried-and-true methods, as well as the newest techniques of marketing for an eCommerce business, pay attention to the 11 tips below:

eCommerce Strategies

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9 Mistakes that Damage Your User Experience


User Experience (UX) design is a crucial process that creates a marriage between business goals and an optimal environment for your visitors. The goal is to seamlessly guide the user from the homepage to a conversion, providing an intuitive and pleasant experience. You may be offering the best product in your industry, but if your website UX is poor, then you will have a high bounce rate and a low conversion rate.

With proper attention to detail, testing and by designing your website with your users in mind, you can create a positive and enriching experience that will keep people coming back for more. In order to do that, it’s important to know what to avoid – the following is a list of some common UX design mistakes to watch out for:

User Experience

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How to Leverage Mobile Marketing for Effective Branding


People are becoming more dependent on their mobile devices as time goes on, creating a huge opportunity for marketers everywhere. Because the market is continuously changing, it’s important to be well-researched regarding current trends and analytics in order to keep up with user demands.

Leverage mobile marketing for effective branding

"More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase."1 -Jerry Dischler, the Vice President of Product Management for Google AdWords

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See Mouseflow at dmexco 2016


dmexco is the largest digital marketing exposition of the year!

Mouseflow is headed to Cologne, Germany to attend dmexco 2016. We're sharing a booth with Optimizely and are looking forward to meeting other professionals in the digital marketing industry.

One of the things we're very excited about is announcing some of the new features we're in the process of launching. We're booking meetings with conference attendees so we can answer questions, talk about these features, and exchange ideas.

Mouseflow is attending dmexco 2016

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How to Build Marketing Campaigns that Actually Boost Conversions


If you want to have a presence in your market space, it takes a lot of time and effort to build. You’ll need to line up a strategic marketing plan with a calendar and stick to it. Using tools like Gantt Charts can also be extremely helpful when you’re managing multiple campaigns on tight deadlines.

Launch Your Conversions with Effective Marketing Tactics

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