Mouseflow vs. VWO

While VWO is highly regarded as an excellent CRO tool because of its powerful testing suite, its Insights module pales in comparison to Mouseflow's Session Replay, Heat maps, Funnels, Forms and Feedback tools.

Mouseflow offers continuous recording (no sampling) on all of its tools regardless of the plan, as well as advanced filtering including automatic friction score/events so that you can get to fixing your website issues quickly. VWO on the other hand, samples its data collection for Session Replay, Heat maps, Funnels, Forms and Survey tools hindering its users from actually seeing the full picture of what happens on their website.

Please refer to the table below for a detailed view of what makes Mouseflow the go-to tool for more than 200,000 professionals in UX, Product and Marketing.

Records all users
Click & Scroll heatmaps
Geo location, Movement, Attention and Live heatmaps
Friction Score allowing to quickly identify pages with problems
Tracking JS errors
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How Mouseflow compares to VWO


Recording all user sessions right out-of-the box, without requiring further actions
Recording all users, no sampling
Automatic usability friction detection
Advanced visualisation of recording's timeline with pages and times spent on each
Downloading session recordings


Heatmaps for all visites all users, no sampling
All pages, no set up required
Live heatmaps covering dynamic elements like SPAs, drop down menus, sliders and others
Geo heatmaps (user location heatmaps)
Click & Scroll heatmaps
Attention, Movement heatmaps


Populating forms with previously collected data
Populating funnels with previously collected data
Filtering (utm tags, devices, locations and more)