Mouseflow vs. Smartlook

Both Mouseflow and Smartlook offer similar qualitative analytics products, however, if you are looking for a comprehensive solution to improve your website experience and conversions, Mouseflow might be your best alternative.

Mouseflow offers unlimited, instantly-built heatmaps for all your pages and on all its plans, as well as the flexibility to dissect your data any way you want including a proprietary friction score so you can get to fixing your website issues faster. Moreover, Mouseflow makes it easy to gather feedback from your visitors with its campaign features, as well as form analytics to optimize your lead generation forms.

Smartlook, on the other hand, focuses heavily on session replay features and supporting iOS/Android natively as well as websites. Heatmpas are limited per plan and need to be set up prior to collecting data for analysis.

Check out the feature-by-feature comparison below to assess what tool best fits your needs.

Recording all user sessions right out-of-the box, without further actions
Friction Score allowing to quickly identify pages with problems
Date filters on all tools, allowing you to see historical performance
Tracking JS errors*
Heatmaps built automatically for all your pages
Free trial

How Mouseflow compares to Smartlook


Recording all user sessions right out-of-the box, no further setup required
Recording all users, no sampling
Automatic usability friction detection
Break down of the recording with time spent on each page
Powerful filtering with custom variables
Downloading session recordings


All pages, no set up required
Live heat maps covering dynamic elements like SPAs, drop down menus, sliders and others
Geo heatmaps (user location heatmaps)
Attention heatmaps
Advanced filtering (friction score, friction events, custom variables and more)
Date filtering
Scroll, click & movement


Ready out of the box after setup
Form analytics
Populating forms with previously collected data
URL-based funnel set up
Populating funnels with previously collected data
Filtering (devices, locations and more)
Filtering (UTM tags, referrer URL, friction, custom variable)
Date filtering


Paid plans storage3 months and up1 month and up
Feedback campaigns
JS error tracking
Click-Error & Click-Rage Detection
Phone support
Custom development
Multiple websites per plan
Shadow DOM support

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