Mouseflow vs. Smartlook

Both Mouseflow and Smartlook offer similar qualitative analytics products, however, if you are looking for a comprehensive solution to improve your website experience and conversions, Mouseflow might be your best alternative.

Mouseflow offers unlimited, instantly-built heatmaps for all your pages and on all its plans, as well as the flexibility to dissect your data any way you want including a proprietary friction score so you can get to fixing your website issues faster. Moreover, Mouseflow makes it easy to gather feedback from your visitors with its campaign features, as well as form analytics to optimize your lead generation forms.

Smartlook, on the other hand, focuses heavily on session replay features and supporting iOS/Android natively as well as websites. Heatmpas are limited per plan and need to be set up prior to collecting data for analysis.

Check out the feature-by-feature comparison below to assess what tool best fits your needs.