Understand Every User Journey

AI Powered Behavior Analytics. Remove Friction. Drive Growth.

See exactly where users struggle and get instant answers about what’s happening and what to do next.

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Trusted by 210,000+ digital experience frontrunners worldwide

Understand what's helping (or hurting) the user experience

Session Replay

Watch exactly how real users experience your site: every click, scroll, hesitation, and rage click captured in high-fidelity recordings. See what’s slowing users down and fix it fast.

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Journey Analytics

Visualize the paths users take across your site. Spot where they get lost, where they bounce, and which routes lead to conversion, so you can optimize what matters.

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Friction Detection

Identify the exact moments users struggle: broken elements, confusing flows, rage clicks. Prioritize fixes by impact and stop guessing what’s hurting your numbers.

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Website Heatmaps

See where clicks and attention goes and where it doesn’t. Compare heatmaps across time periods, devices, and segments — side by side — so you can measure the real impact of every change.

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The Full Picture

Conversion Funnels show where you’re losing users. Form Analytics reveals why they abandon. Feedback Surveys let them tell you directly.

Together, they take you from drop-off to diagnosis to fix.

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#Top-rated heatmap tool

Trusted by marketers and recognized as a G2 Leader for Heatmap Tools, Mouseflow reveals what captures attention and what doesn’t.

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Real results for global brands

What makes Mouseflow different

7 Features, One Platform

All connected in a single tool: Website Heatmaps, Session Replay, Friction Detection, Conversion Funnels, User Journey, Form Analytics, and Feedback Surveys.
Spot where users struggle, watch why, implement the fix, and measure the impact of your change.

 

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Real Insights, Honest Pricing

Our prices are public, predictable, and the same for everyone. Unlimited users on every plan means your whole team gets access for Marketers, Revenue specialists, UX experts, Developers, Leadership, etc. without the bill changing.
No per-seat charges, no hidden fees, no surprises when the invoice arrives.

 

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HIGH VALUE FOR MONEY

100% Recording Rate, Zero Blind Spots

Most analytics tools sample your traffic and hope the data tells the full story. Mouseflow records 100% of sessions so when something breaks, you’ll see it. No gaps, no guessing.
This is how teams move from assumptions to certainty.

 

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Privacy by Default, No Add-On

Built in Europe. Headquartered in Denmark. Privacy isn’t a premium feature, it’s how we built the product. Enterprise-grade anonymization, whitelisting, and compliance controls come standard on every plan.
Your data stays yours. Your users stay protected. Your legal team stays calm.

 

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