Session Replay
See exactly how users experience your site with high fidelity session replay. Mouseflow captures every click, scroll, hesitation, and interaction so you can understand real behavior and uncover the issues that slow users down.
Watch recordings to find bugs, identify UX friction, validate design decisions, and fix problems faster. With guided insights and behavior analytics built in, Session Replay helps you connect what users do with why they do it so you can improve journeys and increase conversion rates.
Journey Analytics
Track every step of the user journey with real behavior data, not assumptions. Mouseflow connects session replay, so you can see where users drop off, understand why they get stuck, and optimize the entire path from first visit to conversion.
Identify friction points, compare segments, and uncover hidden patterns that impact revenue. With Journey Analytics, you get a complete view of each interaction so you can build faster flows, reduce abandonment, and improve conversion rates.
Detect & Fix Friction
Detect friction across your website with precision. Mouseflow analyzes real user behavior to reveal usability issues, broken interactions, and moments of frustration that impact conversion rates.
With automatic friction scoring, AI assisted diagnosis, and session replay context, you see exactly where customers struggle and why it happens. Identify hidden blockers, prioritize fixes by impact, and improve your UX faster. Friction Detection helps you reduce abandonment, streamline key flows, and convert more visitors into customers.
Website Heatmaps
Visualize how users interact with every page using dynamic heatmaps. Mouseflow shows where people click, scroll, move, and pay attention so you can understand engagement patterns and uncover what drives or blocks conversions.
Compare behavior across segments, devices, and traffic sources to pinpoint layout issues and content that goes unseen. With insights and real session data behind every view, Heatmaps help you optimize page design, reduce friction, and improve conversion rates with confidence.
Other Features
Optimize funnels, fix form friction, and capture user feedback in one connected platform. Every feature in Mouseflow works together so you can trace insights from a single user session to your entire customer journey. Drill into individual behavior or zoom out to uncover big picture patterns that drive higher conversion rates:
Meet your AI Assistant
No complex filters. No manual reviews. Just answers.
Mina AI watches every session to understand user behavior and uncover opportunities to improve conversion and engagement.
Why Mouseflow?
7 Features, One Platform
Heatmaps, Session Replay, Friction Detection, Conversion Funnels, User Journey, Form Analytics, and Feedback Surveys – all connected in a single tool.
Spot where users struggle, watch why, implement the fix, and measure the impact of your change.
Real Insights, Honest Pricing
Our prices are public, predictable, and the same for everyone. Unlimited users on every plan means your whole team gets access for Marketers, Revenue specialists, UX experts, Developers, Leadership, etc. without the bill changing.
No per-seat charges, no hidden fees, no surprises when the invoice arrives.
100% Recording Rate, Zero blind spots
Most analytics tools sample your traffic and hope the data tells the full story. Mouseflow records 100% of sessions so when something breaks, you’ll see it. No gaps, no guessing.
This is how teams move from assumptions to certainty.
Privacy by Default, Not by Add-On
Built in Europe. Headquartered in Denmark. Privacy isn’t a premium feature, it’s how we built the product. Enterprise-grade anonymization, whitelisting, and compliance controls come standard on every plan.
Your data stays yours. Your users stay protected. Your legal team stays calm.
Top-rated heatmap tool by users
Trusted by marketers and recognized as a G2 Leader for Heatmap Tools, Mouseflow reveals what captures attention and what doesn’t.
