Mouseflow Session Replay,
the class-leading session recording tool

Record users on your website anonymously to learn what helps and what hurts.
Use session replay to zero in on unhappy visitors to solve costly UX frustrations and recover at-risk conversions.

START RECORDING

SEE BEYOND THE SEA (OF DATA)

Engagement metrics tells you what — a session recording tool tells you why.

SEE BEYOND THE SEA (OF DATA)

Engagement metrics tells you what — a session recording tool tells you why.

As soon as you click ‘record,’ Mouseflow’s session recording tool begins tracking your users (anonymously). We record 100% of users by default, unlike others who sample data.

Watch actual user journeys to solve what you know — not guess — is broken.

KNOW WHERE TO LOOK

Spotlight grumpy users and problem pages.

KNOW WHERE TO LOOK

Spotlight grumpy users and problem pages.

If your session recording tool leaves you with thousands of videos, where does that leave you?

Mouseflow’s Friction Score highlights frustrated users so you can spend time optimizing what matters.

PRIVATELY & SECURELY RECORD USERS ON YOUR WEBSITE

It’s like a security camera, but much more intelligent.

PRIVATELY & SECURELY RECORD USERS ON YOUR WEBSITE

It’s like a security camera, but much more intelligent.

User screen and session recording gives you a wealth of information on how people interact with and navigate your site — and it protects privacy in line with CCPA and GDPR.

And you can trust your session recordings — and all your Mouseflow data — is robustly secured.

ADD ESSENTIAL CONTEXT WITH SESSION REPLAY

Always have an answer to, “OK, but why?”

ADD ESSENTIAL CONTEXT WITH SESSION REPLAY

Always have an answer to, “OK, but why?”

Tags, variables, filters, cohorts — layer session recordings from custom-defined groups to uncover source-specific insights. Add undeniable visual evidence to A/B test winners.

Easily share session recordings with other teams to highlight the problem that needs solving. Go from bug to solution quickly and efficiently.

SESSION REPLAY IS ONLY THE BEGINNING

Combine session recordings with full-funnel analytics — for the whole team.

SESSION REPLAY IS ONLY THE BEGINNING

Combine session recordings with full-funnel analytics — for the whole team.

Use the funnel analysis tool to identify journey drop-offs. Visualize thousands of session recordings with the website heatmap tool to highlight trends. Use the form optimization tool to figure out why it's killing conversions. Survey your site’s visitors with the user feedback tool.

Plus, Mouseflow comes with unlimited seats, so everyone on your team gets a custom dashboard.

VALUABLE INSIGHTS IN MINUTES, NOT HOURS

Quickly and easily find the data that matters

VALUABLE INSIGHTS IN MINUTES, NOT HOURS

Quickly and easily find the data that matters

Class-leading ease-of-use - from setup to analysis - gets you more insights, faster and easier.

Auto-tagging, bot detection, tech stack integrations, and more make Mouseflow a seamless addition to your team.

Session Recording Tool FAQ

What is website session replay (user session recording)?

A website “session” refers to the duration of interaction a user has within a website, within a certain window of time. The session can include multiple pages, events, purchases, inputs, and even off-site activity. A session continues to be measured as the same session until the user is inactive for a period of time, typically 30 minutes. A session can also end at a specified time, like the end of a day. The start of a new session can also be a session-ending occurrence, such as if a user enters a website by clicking a paid search ad, clicks around, leaves, then enters again — this time by clicking an organic search result. 

So, a session recording is when software is used to track that user’s activity during that session. Clicks, scrolls, hovers, and other mouse data is tracked. So are keyboard inputs (except for anonymized forms) and navigation, documenting users as they fill out forms or search bars and navigate to different pages. 

Does session replay capture any sensitive visitor data?

Session recording tools can be set to anonymize sensitive visitor data. Mouseflow’s default settings adhere to GDPR and CCPA guidelines and allow even further protection, such as blocking form field inputs. 

So, can you tell that a user came from California or Florida or Germany? Yes. But can you tell their exact IP address or personal identifying information? No. 

Can you record user engagements with forms and other interactive elements? Yes. But you can opt for seeing “**********” instead of a user’s Social Security number, for instance, to proactively protect user privacy. 

With session recording tools like Mouseflow, sensitive visitor information is either not collected based on default or customizable settings, or it can be anonymized to various degrees to suit the privacy needs of your users and industry. 

Health and finance websites can enable high levels of recording privacy in order to align with HIPAA and protect things like bank account numbers. Yet, entertainment and e-commerce websites can loosen the reins of privacy and anonymity since they’ll typically only collect non-sensitive information. 

Can session recording tools keep up with split traffic, such as for A/B/multivariate testing?

Ours can! Mouseflow’s session replay software is purpose built for optimization-hungry users that regularly deploy tactics such as A/B testing. As long as you can install Mouseflow’s tracking script in the code of your B version, you’ll have no problem capturing session recordings for both (or all) pages in your test. 

What’s more, session recording adds another layer of analysis to your test strategy. Not only can you analyze A/B test data to determine winners, losers, and indeterminate results — you can back up (or challenge) your findings with user recordings that exemplify your results. 

Mouseflow session recording software allows you to group by UTM, filter by URL, segment by source, and more, to make sure you’re measuring the right collection of users. You can even use live heatmaps to see how users interact with dynamic elements, such as drop-down menus. 

Do website session recording tools work on mobile devices?

Just like a desktop session, a mobile session is tracked by Mouseflow’s session replay software. Click — or tap — data can be combined or separated from desktop session recordings for even more granular optimizations. 

On the mobile version of your website, see how far users scroll, what they click, and more — not just when and where they convert, but how they got there. Segment session recordings by device, such as phone or tablet, to understand the distinctions between users on different viewports. 

While Mouseflow does not run on apps (such as those downloaded from Apple or Google), it can track on any browser as long as you’re able to drop the tracking code into the URL’s.

How does a website session recording tool increase conversions and drive online revenue?

Session replay software gives you a crystal-ball-view of your users’ actual interactions on your websites — which means you can see exactly what they like and don’t like on their path to conversion. For example…

Marketers can use a session recording tool to understand differences between the journeys of users coming from different sources, such as paid social or a referral program. They can also analyze how successful a website or journey is in driving a user to complete specific actions, or the efficacy of the latest campaign or message. 

Analysts look to record users on a website so they can analyze and understand what they may be seeing in their data. Instead of relying solely on data points and aggregations to inform their insights, analysts can use session replays to confirm or challenge data inferences. They can also use session recordings themselves as their data points, and analyze satisfaction levels, depth of journey or scroll, and other parameters that help them make sense — and actionable recommendations — of massive amounts of data. 

Product managers need to measure the reception to new feature rollouts and analyze the crossover of intended use and actual use — that’s when they turn to session recording tools. Even bird’s eye views of overall Friction Scores across web pages gives product managers important data they can use to improve their products and prioritize their next projects, with the actual user perspective top of mind. 

UX specialists want to build satisfying environments, and thus turn to session replay software during research, testing, rollout, analysis, optimization — every step of the way. Session recordings — especially when combined with heatmaps — help UXers visualize the ways in which users succeed or fail to properly engage with a website feature. 

CRO (conversion rate optimization) specialists can’t keep their hands off session recordings, as they provide a wealth of data to help guide testing strategies, prioritize optimizations, understand audiences, and zero in on the most effective converting elements. Without session recordings, CROs rely on best practices, user interviews, and traditional analytics data — all of which gives a partial picture, whereas Mouseflow session recording software provides the full story of user interaction and behavior. 

How do I use session recordings alongside the rest of my web analytics software?

Traditional analytics, such as Google Analytics or Adobe Analytics, offer a seemingly never-ending stream of data. They might give you direction on where to look or the effects measured, but they can’t tell you what’s actually causing it — what the user is really doing. 

That’s where Mouseflow’s session recording data can complement data gathered from other sources, be it analytics; ecommerce platforms like Magento and Shopify; content management systems like WordPress, Wix, and Drupal; marketing platforms like HubSpot, Optimizely, and Unbounce; and even customer service and tag management systems. Check out our entire list of integrations to find the data handshake that takes you from analytics-savvy to analytics-savant. And learn why session replay is the perfect complement to Google Analytics. 

What’s the best website session recording tool?

Mouseflow’s recent accolades include:

G2 (Spring 2021): Best Results, Best Usability, Highest User Adoption, Category Leader, Momentum Leader, Most Implementable, and Best Relationship. 

Capterra Shortlist for Web Analytics Software 2021

Category Leader for Web Analytics Software

We’ll let you decide — check out real user reviews on  GetApp, G2, and Capterra and look at similar tools side-by-side with our handy comparisons to tools like Hotjar, CrazyEgg, FullStory, Contentsquare, VWO, lucky Orange, and more. Read more about our recognition as the best web analytics software. 

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