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Case Study: Mouseflow Identifies 13 Fraudulent Orders Worth More Than $2000+


Imagine you run a small business, primarily online. Every sale is critical and it’s painful leaving money on the table. It’s vital that you capture as many leads as possible and ensure a smooth conversion process. However, when individuals purposely attempt to circumvent your system and steal your goods, it can be a nightmare for small business owners.

About the Company

Esource Parts, an electronic parts distributor based out of Ontario, has been in business since 2009. Primarily an online business, Esource Parts sells thousands of electronics to private individuals, large vendors, and shops. From cell phone parts, to computers, to consoles -- Esource Parts sells it all.

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How To Utilize Bounce Rate To Improve Your Site


Editor's note: this is a guest post from Ben Allen, conversion rate optimization expert.

A website’s analytics is filled a multitude of different data types: ranging from recording how many people visit your site to how long they spend on each individual page. Having access to this data is invaluable in making healthy, informed business decisions and should be a key element when composing marketing strategies.

One major analytic that doesn’t get enough attention is bounce rate. Marketers focus on other datasets like general site traffic or page flow, which are both important, but don’t paint a full picture of what’s happening on the site. Bounce rate can be a useful tool in informing the administrator what visitors are doing and what is driving them away from your site. Here are a few methods to improve your site and hopefully start increasing your traffic!

Giving People What They Actually Want

A high bounce rate indicates visitors are leaving your site without traveling to others pages. People might bounce away from a site because they don’t like the interface, the content is uninformative, or they had no desire to travel to another page.

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Meet the Mouseflow Team at the SaaStr Conference in San Francisco!


This week, the Mouseflow team traveled from all around the world to attend SaaStr Annual in San Francisco.

SaaStr provides a phenomenal opportunity for us to meet Mouseflow clients in person, connect faces to names, and to discover better ways to serve you.

In just a few days, we connected with so many new businsess who now want to use Mouseflow  -- and we'd love to meet with you! Read on below...

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Announcing Access to a Full Library of Mouseflow Training Videos


Here at Mouseflow, we prioritize providing you with the best analytics tools on the market. Whether you’re a free user or on a paid plan -- we want to make sure you get the most out of your Mouseflow experience.  

That’s why we’re excited to announce that Mouseflow users now have access to a full library of training videos and how-to guides. Watch our screen as we walk you through the many intricate uses of Mouseflow. Whether you want to learn how to create a funnel, exclude an IP address, merge URLs, or need just a general synopsis of a feature -- we have it all. None of our competitors provide access to a training library. We’re the first.

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The Simple Secret to Skyrocketing the Sales of your Online Business


Consumer habits are changing fast. With the demand towards online shopping skyrocketing, many of the world’s largest companies are re-allocating resources towards optimizing user experience. The traditional consumer behavior of shopping in retail stores has shifted towards a much more efficient, accessible e-commerce experience. Not everyone has the time to go to the mall and spend a couple hours searching the shelves for their specific product.

A prime example of streamlining the shopping experience is Amazon’s one click buying experience. With just one click, a shopper can purchase their product online and have the item sent directly to their house. And, for Amazon, it’s clearly been a profitable decision. Slice Intelligence, an e-commerce research company, reported that Amazon acquired 38% of all dollars spent online between November 1st and December 29th,2016. There’s an insane level of profit potential available in online sales. And, it’s up to your business to ensure you maximize it.

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Looking Back: 100,000 Websites & 100% Growth in 2016


The calendar flipped and 2017 is finally here! It's time to pause and reflect on last year’s growth and accomplishments.

At the end of 2016, we reached an important milestone. Mouseflow has been installed on a whopping 100,000 websites! While our product flourished, we also expanded our dynamic team of employees and grew revenue by more than 100%. Additionally, Mouseflow received its second Gazelle Award - an honor presented to the fastest growing companies in Denmark.

We'd like to send a big thanks to our clients from our offices around the world. We encourage you to send feature requests, bug reports, and share your story about how you use Mouseflow. We’d love to spread the word with others...

Looking forward, in 2017, we have a lot of exciting updates planned for this year. Soon, we'll launch User Feedback where you can gather real-time information from users the moment they experience an issue, complete a goal, or match your custom criteria. We're also improving the dashboard to focus more on user experience and streamline the onboarding process.

Happy New Year!

Lasse Schou
Founder & CEO
Mouseflow

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A Simple Guide for Businesses to Maximize Conversion Rates at Checkout


For all businesses small and large, ensuring a smooth online checkout is vital to maximizing sales opportunities. If a visitor spends 40 minutes shopping around on your site adding items to their cart and encounters an error or bug during checkout, it can be incredibly difficult to recover the trust of the consumer.

If a field in your form submission causes users to stumble, it would be wise to consider some modifications to ensure a higher conversion rate. This is where Mouseflow becomes an incredibly helpful tool in identifying issues on your site, optimizing sales, and increasing conversions in checkout. In this article, we’re going to discuss how exactly Mouseflow can assist in maximizing conversions for businesses at the checkout screen.

Once you’ve signed into your Mouseflow account, from the main UI, click on Forms on the left side of the screen. Click “Add New Form”.

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Announcing a New Mouseflow Chrome Extension: Downloadable Heatmaps


At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did we solve this issue?

We built a Google Chrome extension exclusive to Mouseflow.

Most users view heatmaps as a picture but, at Mouseflow, we’re taking it a step further. Our heatmaps dynamically render data that is stored in your browser. The data utilized in generating these heatmaps is selected based on your segment/filters (date range, device, browser/OS, etc). The data is then provided as an overlay in our heatmap window.

With the launch of the new Chrome extension, users can now download any heatmap they want from within the Mouseflow UI. Need to show your boss a printout of user activity on your site? This is the tool for you.

Downloading this extension is easy! See below on how to add this extension to your Google Chrome browser.

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An Interview with Demetrio Fortman, the COO of TemplateMonster


Today in the spotlight of our article is Demetrio Fortman, COO at TemplateMonster and founder of such popular projects as MotoCMS, MotoPress, and Defrozo

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5 Easy Steps To Optimize Your Conversion Funnel For Online Sales


It doesn’t matter if you’re getting thousands of visitors to your website every day. What matters is whether or not you’re able to convert those visitors into paying customers. If you’re not meeting your sales goals, it’s time to optimize your conversion funnel.

Conversion funnel optimization can help drive awareness to your products, stir the interest of your target audience, and then convince them to make a purchase. Want to boost online sales? Check out these 5 simple conversion funnel optimization strategies below.

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