Mouseflow Blog

9 Powerful Proofreading Tools that Can Help You Boost Your Conversion Rate

Having great content is the number one way to get readers flocking to your page and maintaining a sustainable audience. However, if they find your content is poorly written or contains errors, they aren't going to stick around. After all, there's plenty of other things to see online.

To keep those readers engaged, all you need to do is spend a little bit of time and effort improving your proofreading skills. Here are nine of the best online tools that will help you improve your website content in order to increase your conversion rate:

Proofreading Tools

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Increase Your ROI with Secret Lead Validation Techniques

Lead validation is the process of separating sales leads from non-sales leads in an effort to generate a targeted list of the most reliable conversion opportunities. This information, although time consuming to collect, should be an essential part of your campaign analysis process.

Quality leads are always better than an overbearing quantity of leads. This is because it’s important to focus your time, energy, and budget on opportunities that are most likely to benefit your company. The time spent to narrow down your leads to a filtered list will be well worth it when you find that your efforts are becoming more effective over time.

Lead Validation Techniques to Increase Your ROI

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11 Essential Marketing Strategies for Your eCommerce Business

Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial to invest in an effective website structure and marketing strategy.

If you’re interested in finding out the best tried-and-true methods, as well as the newest techniques of marketing for an eCommerce business, pay attention to the 11 tips below:

eCommerce Strategies

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9 Mistakes that Damage Your User Experience

User Experience (UX) design is a crucial process that creates a marriage between business goals and an optimal environment for your visitors. The goal is to seamlessly guide the user from the homepage to a conversion, providing an intuitive and pleasant experience. You may be offering the best product in your industry, but if your website UX is poor, then you will have a high bounce rate and a low conversion rate.

With proper attention to detail, testing and by designing your website with your users in mind, you can create a positive and enriching experience that will keep people coming back for more. In order to do that, it’s important to know what to avoid – the following is a list of some common UX design mistakes to watch out for:

User Experience

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How to Leverage Mobile Marketing for Effective Branding

People are becoming more dependent on their mobile devices as time goes on, creating a huge opportunity for marketers everywhere. Because the market is continuously changing, it’s important to be well-researched regarding current trends and analytics in order to keep up with user demands.

Leverage mobile marketing for effective branding

"More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase."1 -Jerry Dischler, the Vice President of Product Management for Google AdWords

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See Mouseflow at dmexco 2016

dmexco is the largest digital marketing exposition of the year!

Mouseflow is headed to Cologne, Germany to attend dmexco 2016. We're sharing a booth with Optimizely and are looking forward to meeting other professionals in the digital marketing industry.

One of the things we're very excited about is announcing some of the new features we're in the process of launching. We're booking meetings with conference attendees so we can answer questions, talk about these features, and exchange ideas.

Mouseflow is attending dmexco 2016

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How to Build Marketing Campaigns that Actually Boost Conversions

If you want to have a presence in your market space, it takes a lot of time and effort to build. You’ll need to line up a strategic marketing plan with a calendar and stick to it. Using tools like Gantt Charts can also be extremely helpful when you’re managing multiple campaigns on tight deadlines.

Launch Your Conversions with Effective Marketing Tactics

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How to Drive Conversions with Effective Call to Action Elements

Search Engine Optimization (SEO), responsive design and content marketing are core elements within any good marketing campaign. In order to create conversions, you also need a strong Call to Action (CTA) that improves your metrics. Engaging your audience and creating opportunities for them to purchase a product, sign up for a subscription, or otherwise convert is one of the main goals for marketing your business. Successfully growing your engagement will increase your conversion rate – read on to learn more...

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How to Use Content Marketing to Your Advantage

If you're looking to boost your search engine ranking, start by taking a look at your content. We've all heard the adage: "content is king" - it's true now more than ever before.

Content Marketing

With great content, you provide visitors with solutions to challenges they face and encourage them to invest in your brand. When this is done right, both you (and your customers) win.

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OnPage Brings Ranking Intelligence to Mouseflow

At Mouseflow, we care about optimizing websites. A big part of this, however, means that your website must meet industry standards for on-page optimization. If you make design changes without considering the impact on search ranking, you’re heading for trouble. Enter OnPage.

We’re pleased to announce a partnership with OnPage - a leading provider of tools for search engine optimization (SEO). You can now see your OnPage Quality Score: a rating of how well your site measures up against search engine optimization practices.

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