If you're looking to boost your search engine ranking, start by taking a look at your content. We've all heard the adage: "content is king" - it's true now more than ever before. With great content, you provide visitors with solutions to challenges they face and encourage them to invest in your brand. When this is done right, both you (and your customers) win.
Of course, remember that content marketing is a long-term endeavor. It's a way of life. We've grown accustomed to quick solutions that promise enormous returns but, as with most things, if it's at all worthwhile, it'll take time and effort.
In 2016, we see a number of important trends in marketing. The landscape is changing - in a big way - as consumers tastes/preferences shift and companies work to accommodate them. Here are some of the biggest changes and how you can capitalize on them:Read More