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How to Use Content Marketing to Your Advantage


If you're looking to boost your search engine ranking, start by taking a look at your content. We've all heard the adage: "content is king" - it's true now more than ever before. With great content, you provide visitors with solutions to challenges they face and encourage them to invest in your brand. When this is done right, both you (and your customers) win.

Content Marketing

Of course, remember that content marketing is a long-term endeavor. It's a way of life. We've grown accustomed to quick solutions that promise enormous returns but, as with most things, if it's at all worthwhile, it'll take time and effort.

In 2016, we see a number of important trends in marketing. The landscape is changing - in a big way - as consumers tastes/preferences shift and companies work to accommodate them. Here are some of the biggest changes and how you can capitalize on them:

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OnPage Brings Ranking Intelligence to Mouseflow


At Mouseflow, we care about optimizing websites. A big part of this, however, means that your website must meet industry standards for on-page optimization. If you make design changes without considering the impact on search ranking, you’re heading for trouble. Enter OnPage.

We’re pleased to announce a partnership with OnPage - a leading provider of tools for search engine optimization (SEO). You can now see your OnPage Quality Score: a rating of how well your site measures up against search engine optimization practices.

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How to Engage Your Audience by Utilizing Content Type


Selecting the right type of content that caters to your audience is important for developing and sustaining a desirable market reach - whether it be a website, social media or other advertising platform. If you want to engage your audience, promote participation, and actually nurture growth, your content needs to be relevant and structured appropriately.

There is an easily identifiable problem with the way information is being presented by businesses wishing to engage with their customers – the information, content and interactions being presented are repetitive and dull. It is human nature to notice differences in pattern and to ignore repetitive information based upon our evolutionary survival skills. When the information being presented is redundant, people stop paying attention to it all together – this means that the effort and time taken to interact with your audience is completely ineffective.

Utilizing Content Type

Read on to discover the best ways to consistently engage your viewers.

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Introducing Two-Factor Authentication


At Mouseflow, we take privacy and security seriously. Today, we want to go the extra mile and introduce a feature that we feel takes our security to a new level: Two-Factor Authentication.

This provides secure access to your account and ensures that your login requires two pieces of information: something you have (your mobile phone for an authorization code) and something you know (your email/password combination). This helps protect against unauthorized access, should your credentials become compromised.

Protect Your Account

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To Catch A Spammer


Mouseflow is used for many things - mainly by people who want to enhance their websites and improve their user experience. However, as a result of monitoring user activity, you not only see the good, but also the bad!

Recently, we had a client write to us that they had issues with spam in form submissions. Despite their efforts, they couldn't narrow it down to a certain user or pattern of behavior. To make it worse, they didn't know why their client-side validations failed to catch the problem.

Here's a sneak peak:

Spammer Caught in the Act

This animated GIF is from an actual customer recording who caught a spammer using Mouseflow!

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How to Optimize Your Magento Store


If you have an online store, chances are you are using an eCommerce platform - one of the most popular is Magento. It's a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization of your website by incorporating numerous plugins and add-ons for a wide range of needs. Let's take a closer look.

Magento Logo

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How to Boost Conversions with Good Web Design


If you have a website, chances are you're always looking for ways to improve your conversion rate. Like us, it probably keeps you up at night. Most people don't realize that their overall web design plays a key role in their overall conversion rate. If you haven't checked it in a while, we recommend taking another look at your website's design. You'll want to do so with an honest and open mind about how the design can actually affect your overall reputation, conversion rate, and profits. The following is a guide on how to increase your overall conversion rate with effective design.

Using Mouseflow Funnels

Here's more information about using Mouseflow to increase your conversion rate: Funnel Analytics

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Introducing Support for Dynamic SVG Playback!


Do you have dynamic SVG charts, images, or animations on your website and wish you could watch them in real-time from your Mouseflow playback? Well, now you can! We just launched a new feature that records interaction with dynamic SVGs, providing flawless playback!

Since modern browsers now support scalable vector graphics, and many of our clients use them, we decided that it was time to develop this new feature. Now, you can watch your visitors interact with SVG elements on your website. Here’s why we think it’s cool...

JPGs vs SVGs

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Use Mouseflow Like A Pro with NEW Keyboard Shortcuts!


Here at Mouseflow, we realize it is important to be as productive as possible. When you save time, you save money. In order to provide the best experience possible, we launched a new time-saving feature: keyboard shortcuts!

This new feature enables you to easily control the playback of recordings. You can start, stop, skip, add details, favorite and more - all with the touch of a button. This makes for smoother, faster, and more productive analysis, meaning you can make changes that much sooner.

Keyboard

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Engage Your Readers with Emotional Triggers in Content


A content writer has to use emotional triggers to gain attention, stoke interest, and push for action. This starts with knowing who your reader is. Once you have established a reader persona, a hypothetical individual to target your writing toward (specific to your audience), it’s time to put your trigger-fingers to work.

Here’s how you can execute content planning in a way that appeals to the emotions of your readers by stimulating specific feelings that lead to actions and generate conversions.

Attention Heatmap

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