Mouseflow Blog

A Simple Guide for Businesses to Maximize Conversion Rates at Checkout


For all businesses small and large, ensuring a smooth online checkout is vital to maximizing sales opportunities. If a visitor spends 40 minutes shopping around on your site adding items to their cart and encounters an error or bug during checkout, it can be incredibly difficult to recover the trust of the consumer.

If a field in your form submission causes users to stumble, it would be wise to consider some modifications to ensure a higher conversion rate. This is where Mouseflow becomes an incredibly helpful tool in identifying issues on your site, optimizing sales, and increasing conversions in checkout. In this article, we’re going to discuss how exactly Mouseflow can assist in maximizing conversions for businesses at the checkout screen.

Once you’ve signed into your Mouseflow account, from the main UI, click on Forms on the left side of the screen. Click “Add New Form”.

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Announcing a New Mouseflow Chrome Extension: Downloadable Heatmaps


At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did we solve this issue?

We built a Google Chrome extension exclusive to Mouseflow.

Most users view heatmaps as a picture but, at Mouseflow, we’re taking it a step further. Our heatmaps dynamically render data that is stored in your browser. The data utilized in generating these heatmaps is selected based on your segment/filters (date range, device, browser/OS, etc). The data is then provided as an overlay in our heatmap window.

With the launch of the new Chrome extension, users can now download any heatmap they want from within the Mouseflow UI. Need to show your boss a printout of user activity on your site? This is the tool for you.

Downloading this extension is easy! See below on how to add this extension to your Google Chrome browser.

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An Interview with Demetrio Fortman, the COO of TemplateMonster


Today in the spotlight of our article is Demetrio Fortman, COO at TemplateMonster and founder of such popular projects as MotoCMS, MotoPress, and Defrozo

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5 Easy Steps To Optimize Your Conversion Funnel For Online Sales


It doesn’t matter if you’re getting thousands of visitors to your website every day. What matters is whether or not you’re able to convert those visitors into paying customers. If you’re not meeting your sales goals, it’s time to optimize your conversion funnel.

Conversion funnel optimization can help drive awareness to your products, stir the interest of your target audience, and then convince them to make a purchase. Want to boost online sales? Check out these 5 simple conversion funnel optimization strategies below.

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5 Web Design Elements that Win Conversions


From the birth of ecommerce to what we see today, web design has always played a crucial role in winning conversions. But which elements are responsible in determining if a web design can live up to its mantle? Which factors are involved during the lead closing process and how does the customer respond to them? In this article, we will discuss 5 crucial web design elements that are directly responsible for securing conversions for an ecommerce store. 

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How to Run an A/B Test in YouTube Analytics


The competition for producing great quality and engaging content is as steep as ever with many creators turning to videos to give their brands an edge at driving traffic and viewer engagement. Nowadays, everyone is uploading videos in YouTube by the thousands and making the most of its free online sharing platform. A bevy of videos make it to the trending lists daily while racking millions of viewers and subscribers. But for anyone eager to get to the top and be part of the select few who have made it to the trending lists, finding new strategies to market their videos effectively is crucial.

Many brands have opted to bring on the big guns by using site analytics and other 3rd party tools to better understand user engagement and drive more traffic to their channels. The competition is high and many creators have started talking about the need to use A/B Testing on their videos to measure the effectiveness of their uploads and make the right timely adjustments without having to wait for negative feedback when the video goes live.

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A Simple Guide to UTM Variables


Being able to measure and analyze where your traffic is coming from is a critical part function of online marketing. If you don’t know which campaign or link is converting your visitors into customers, then you won’t know where to focus your marketing efforts.

By correctly tracking your traffic, you can understand where your users come from and what action drives the visits. You can even test the effectiveness of different Call to Actions or which newsletter was the most effective in driving sales.

So how do we do this?

Fortunately for us, we have UTM variables.

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7 Tips to Help Startups Grow their Social Media Audience


Social media continues to be a strong online marketing tool for new and old companies. Social media platforms enable companies to connect with their customers at an intimate level. Social media marketing is unique in the sense that, more often than not, most customers are already on social networks. The more people you can reach, the better your launch and sales will be.

All in all, it’s not easy to ensure marketing success on social media. There is a lot of work involved and not everyone who uses the platform ends up achieving their goals. What are some general guidelines you need to follow in order to ensure success in social marketing? Below are seven crucial tips you have to consider and incorporate in your marketing plans.

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8 Incredible SEO Tools to Skyrocket your Small Business


Search engine optimisation, when properly intensified, can turn out to be a small business’s best friend. Gracing the first few pages of search engines can help a small enterprise establish a lasting brand, expand its territories, and even increase its profits. However, none of these can ever happen on its own. SEO doesn’t just happen; it’s cultivated and nurtured. You don’t need to be an SEO guru to boost your business with this marketing platform. All you need to do is have an idea of the most essential SEO tools and embrace their usage. If you don’t have the slightest clue, worry less. The following tools will get you started.

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3 Ways to Utilize Google’s New Extended Text Ads


Earlier this year, Google officially launched its new expanded PPC text ads format, allowing two-line headlines and a longer description, giving advertisers an additional 35 characters to work with. The company has stated that the motivation behind the change was a desire to provide mobile users with more information.

According to industry research, early testing resulted in an average click-through rate increase of 20 percent. This data has since been verified up by research carried out by both WordStream and Clicteq - with the latter also reporting a spike in conversions. So what do digital marketing professionals need to do to ensure maximum use of the new ad format?

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