We all want the same thing from our website: visitors that convert. That’s probably why searches for CRO (conversion rate optimization) have seen an incredible rise since 2016: Marketers want the secret tips and tricks that make them successful in an incredibly competitive space. The small things that skyrocket your CTR. And we’ve got just […]
When redesigning a website the outcome can be both positive and negative. The redesign can help improve the overall page experience (which often is the main goal in the first place). A better page experience can help increase visitor’s engagement and therefore also conversion rate. But a web redesign can also put your traffic at […]
Website layouts are the key to unlocking your site’s potential. With strategic design, you can give your visitors an exceptional user experience (UX). And that user experience drives your business growth through higher conversions. That growth continues through ongoing usability testing and conversion rate optimization (CRO) using tools like A/B testing, heat maps, and session […]
Usability testing methods are important. Whether you use your website to sell a product, generate leads, or provide users with high-value information, there are a few things you need to guarantee that your users: Get an enjoyable user experience (UX). Know what you want them to do. Can easily do what you want them to […]
Why should you want a website redesign? You recently completed an overhaul of your brand identity and need to redesign your website to reflect this. It’s been a few years since your last website update, and you feel like your site looks outdated compared to competitors’ sites. You’re looking to react to user experience (UX) […]
Does your business sell products or services online? Do you use your website to generate leads or sign people up for your newsletter? If the answer to these questions is “yes,” you’ll have a conversion funnel. Discovering how to optimize your conversion funnels and make them work for you is essential, whether you want to: […]
Click-through rate (CTR) is one of the most vital metrics for measuring your web pages’ success and effectiveness. What is CTR (Click-through rate)? CTR is the percentage of clicks a link or a call to action (CTA) gets against the number of times seen by a user, known as the volume of impressions. In a […]
If there is one thing to be said about our customers is that there is no “one-size-fits-all”. The same can be said about the 165,000+ businesses that trust us to deliver quality, actionable insights to improve their website experience. Albeit, these businesses share certain commonalities, this doesn’t exclude them from needing flexibility to keep track […]
The reason why 75.6% of online shopping carts are abandoned is because of a poor checkout experience. Sixty-per cent leave due to unforeseen costs like high shipping fees. And over a third don’t convert because there isn’t a guest checkout option. This guide examines how to increase checkout conversions and create a better checkout process. […]
If you have come this far, it means that you are considering subscribing to either platform to improve your website experience and for that, we are grateful. We understand that making a choice requires a lot of research and we’re here to help by offering you an in-depth comparison of Mouseflow vs Hotjar to facilitate […]
