Mouseflow Blog

9 Mistakes that Damage Your User Experience


User Experience (UX) design is a crucial process that creates a marriage between business goals and an optimal environment for your visitors. The goal is to seamlessly guide the user from the homepage to a conversion, providing an intuitive and pleasant experience. You may be offering the best product in your industry, but if your website UX is poor, then you will have a high bounce rate and a low conversion rate.

With proper attention to detail, testing and by designing your website with your users in mind, you can create a positive and enriching experience that will keep people coming back for more. In order to do that, it’s important to know what to avoid – the following is a list of some common UX design mistakes to watch out for:

User Experience

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How to Leverage Mobile Marketing for Effective Branding


People are becoming more dependent on their mobile devices as time goes on, creating a huge opportunity for marketers everywhere. Because the market is continuously changing, it’s important to be well-researched regarding current trends and analytics in order to keep up with user demands.

Leverage mobile marketing for effective branding

"More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase."1 -Jerry Dischler, the Vice President of Product Management for Google AdWords

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See Mouseflow at dmexco 2016


dmexco is the largest digital marketing exposition of the year!

Mouseflow is headed to Cologne, Germany to attend dmexco 2016. We're sharing a booth with Optimizely and are looking forward to meeting other professionals in the digital marketing industry.

One of the things we're very excited about is announcing some of the new features we're in the process of launching. We're booking meetings with conference attendees so we can answer questions, talk about these features, and exchange ideas.

Mouseflow is attending dmexco 2016

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How to Build Marketing Campaigns that Actually Boost Conversions


If you want to have a presence in your market space, it takes a lot of time and effort to build. You’ll need to line up a strategic marketing plan with a calendar and stick to it. Using tools like Gantt Charts can also be extremely helpful when you’re managing multiple campaigns on tight deadlines.

Launch Your Conversions with Effective Marketing Tactics

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How to Drive Conversions with Effective Call to Action Elements


Search Engine Optimization (SEO), responsive design and content marketing are core elements within any good marketing campaign. In order to create conversions, you also need a strong Call to Action (CTA) that improves your metrics. Engaging your audience and creating opportunities for them to purchase a product, sign up for a subscription, or otherwise convert is one of the main goals for marketing your business. Successfully growing your engagement will increase your conversion rate – read on to learn more...

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How to Use Content Marketing to Your Advantage


If you're looking to boost your search engine ranking, start by taking a look at your content. We've all heard the adage: "content is king" - it's true now more than ever before.

Content Marketing

With great content, you provide visitors with solutions to challenges they face and encourage them to invest in your brand. When this is done right, both you (and your customers) win.

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OnPage Brings Ranking Intelligence to Mouseflow


At Mouseflow, we care about optimizing websites. A big part of this, however, means that your website must meet industry standards for on-page optimization. If you make design changes without considering the impact on search ranking, you’re heading for trouble. Enter OnPage.

We’re pleased to announce a partnership with OnPage - a leading provider of tools for search engine optimization (SEO). You can now see your OnPage Quality Score: a rating of how well your site measures up against search engine optimization practices.

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How to Engage Your Audience by Utilizing Content Type


Selecting the right type of content that caters to your audience is important for developing and sustaining a desirable market reach - whether it be a website, social media or other advertising platform. If you want to engage your audience, promote participation, and actually nurture growth, your content needs to be relevant and structured appropriately.

There is an easily identifiable problem with the way information is being presented by businesses wishing to engage with their customers – the information, content and interactions being presented are repetitive and dull. It is human nature to notice differences in pattern and to ignore repetitive information based upon our evolutionary survival skills. When the information being presented is redundant, people stop paying attention to it all together – this means that the effort and time taken to interact with your audience is completely ineffective.

Utilizing Content Type

Read on to discover the best ways to consistently engage your viewers…


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Introducing Two-Factor Authentication


At Mouseflow, we take privacy and security seriously. Today, we want to go the extra mile and introduce a feature that we feel takes our security to a new level: Two-Factor Authentication.

This provides secure access to your account and ensures that your login requires two pieces of information: something you have (your mobile phone for an authorization code) and something you know (your email/password combination). This helps protect against unauthorized access, should your credentials become compromised.

Protect Your Account

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To Catch A Spammer


Mouseflow is used for many things - mainly by people who want to enhance their websites and improve their user experience. However, as a result of monitoring user activity, you not only see the good, but also the bad!

Recently, we had a client write to us that they had issues with spam in form submissions. Despite their efforts, they couldn't narrow it down to a certain user or pattern of behavior. To make it worse, they didn't know why their client-side validations failed to catch the problem.

Here's a sneak peak:

Spammer Caught in the Act

This animated GIF is from an actual customer recording who caught a spammer using Mouseflow!

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