For Ecommerce Growth Managers

The Ecommerce Analytics Tool Built to Convert Shoppers

Your ecommerce store has traffic. Now convert it. With Mouseflow you get an ecommerce analytics tool that shows you every step shoppers take and why they drop off, so you can boost conversions.
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70.32% of eCommerce carts are abandoned on average

Session Replay reveals exactly where and why shoppers leave – so you can fix friction, reduce exits, and reclaim lost revenue.

Session Replay70.32% of eCommerce carts are abandoned on average
Three boxes representing a web-page each show how Mouseflow visualizes data about how many users visit specific pages and drop out of a funnel between pages.

3% conversion rate shouldn’t be considered acceptable

Most ecommerce sites convert just 2.5–3% of traffic. Funnels reveal drop-offs and friction to turn missed opportunities into sales.

Conversion Funnels3% conversion rate shouldn’t be considered acceptable
A clothing grid with a visible heatmap and a filter dropdown labeled ‘Friction Score’, letting users sort by happy, unhappy, or very unhappy users. An angry emoji icon highlights user frustration at a favorite icon.

21% more sales are driven by personalized experiences

Customers remember how you make them feel. Heatmaps reveal real shopper behavior so you can tailor experiences, improve messaging, and build loyalty.

Website Heatmaps21% more sales are driven by personalized experiences

The eCom Playbook: When Metrics Don’t Explain the Reality

This playbook helps you move beyond surface-level metrics and uncover what users are actually experiencing.

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