About Us

Mouseflow started because guessing why users leave shouldn't be normal.

Since 2009, we've helped over 210,000 teams replace guesswork with evidence, from heatmaps and session replay to the AI-powered insights we build today.

Trusted by digital front runners wordwide

Behavior analytics that don't require a data science background to read

In 2009, the analytics tools available were either too basic to be useful or too complex for most teams to actually use. That's why Mouseflow was built.

That idea scaled further than expected. Today over 210,000 teams use Mouseflow, and we're recognized as a G2 Leader for Heatmap Tools with a 4.6/5 rating, ranked above any other. The tools have grown: heatmaps and session replay now sit alongside AI tools like Mina, but the goal hasn't moved: make user behavior obvious and clear, not buried in a pile of data or guesswork.

Our Focus

Privacy isn’t a premium feature for us, it’s how the product is built. We’re headquartered in Denmark and designed around European data protection standards from day one.

Mouseflow is GDPR, CCPA, and LGPD compliant. Our data centers are ISO 27001 and SOC 1 Type II certified, with PCI DSS compliance, and our US data center meets HIPAA standards.

We record 100% of sessions with no sampling, so the data you see is the full picture, not a guess.

Learn more about our privacy commitments

Support that's actually there

Customers consistently point to how easy Mouseflow is to get value from quickly. That’s not an accident, it’s a support philosophy.

Our team is reachable through in-app chat whenever you’re stuck, not just during business hours in one time zone.

We also provide personalized onboarding and training services to our enterprise customers, empowering the whole team to become true behavior analytics experts.

Rik Powell from Eurospares put it simply: “I’m really impressed by the customer service from you. Really good. Even the help bot! I actually used it instead of ChatGPT, and it was much more accurate.”

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GLOBAL COMMUNITY

Copenhagen-based, internationally built.

More than half of us work out of our Copenhagen office, where Mouseflow started. There’s something useful about having the core team in one room.

The rest of us are spread across Europe and the US, working remotely but staying close to the same product decisions.

We’re not chasing a ‘distributed team everywhere’ story. We just hire good people and figure out the logistics after.

Want to join the team?

Our Values

Get shit done

We don't talk about it. We are about it. We give you the freedom to pursue those big ideas that move the needle.

To err is human

A team of innovators (and pranksters) with no hierarchy. We are on the lookout for the curious talent –unafraid of pushing boundaries.

Free & flexible

Work from one of our offices, an exotic treehouse, or your mom's basement. We don't care. As long as you make things happen.

Winner-attitude

From marketing to product development, we're hunting for the best in the biz who knows what it takes to level up every touchpoint of digital transformation.