Know why a variant won (or didn’t)
Go beyond metrics – see exactly how users interacted with each variation.
Segment session replays by test variant
Watch real user behavior for every experiment, broken down by variation.
Validate ideas faster with behavioral insight
Make informed decisions even when tests lack statistical significance.
Turn A/B Test Results Into Real Insights
The Convert + Mouseflow integration bridges the gap between experiment outcomes and user behavior. By tagging session recordings with experiment and variant details, you can segment heatmaps, replays, and funnel data to understand how each variation performed. It’s not just about knowing which version won – it’s about understanding why.
Back Every Hypothesis with Behavior
Even when traffic is low or results are inconclusive, this integration helps you move forward. Mouseflow lets you explore how users engaged with each variant – where they clicked, where they hesitated, and whether your changes made the intended impact. That means fewer assumptions, faster iteration, and smarter optimization.
