See the Story Behind the Stats
Understand how each variant in your A/B test actually performs – not just by numbers, but through real user behavior.
Go Beyond Significance
Even if your test doesn’t reach statistical significance, you can still extract behavioral insights that inform your next move.
Tag, Filter & Analyze by Variant
Push variant data from Omniconvert directly into Mouseflow to filter session replays, heatmaps, and funnels with precision.
Find Insights Even When the Numbers Fall Short
Not every A/B test delivers statistically significant results – but that doesn’t mean you walk away empty-handed. With the Omniconvert integration, you can pass variant IDs directly into Mouseflow and visualize how users interacted with each variation. Dive into scroll heatmaps, click maps, and session replays segmented by variant to spot patterns that numbers alone can’t show. That means fewer “inconclusive” results, and more actionable learnings.
From Hypothesis to Clarity, Faster
By tagging each user session in Mouseflow with the corresponding Omniconvert experiment and variant, you gain a whole new layer of analytical depth. See how variant A users behaved differently than variant B – did they navigate more confidently? Did they bounce less? Did they rage click that new button? This behavioral layer turns your optimization workflow into a continuous feedback loop, making it easier to iterate, improve, and build stronger hypotheses.
