Deeper insights into A/B test performance
Go beyond the metrics – see how users actually behaved in each experiment variation.
Visualize user reactions to test variants
Use heatmaps, session replays, and funnels to understand what influenced outcomes.
Validate ideas faster
Identify meaningful patterns and friction points across variants, even with low traffic.
Get More from Every Test
The Adobe Target integration gives you more than conversion numbers – it helps you understand why a variation worked. By syncing Adobe’s Response Tokens with Mouseflow, you can segment session recordings, heatmaps, and funnel data by each test variant. This lets you see exactly how users responded to different experiences, giving you clarity on what resonated and what didn’t.
Make Smarter Optimization Decisions, Faster
Even if your A/B tests don’t hit statistical significance, you can still learn a lot. With Mouseflow’s qualitative insights, you can spot patterns in user behavior across variants—revealing hidden opportunities and guiding smarter decisions. It’s a powerful way to accelerate experimentation, reduce guesswork, and get more value from every test you run.
