Reveal the “why” behind variant performance
Go beyond the numbers to see how users interact with each of your A/B test variants – so you know what’s working and why.
Optimize faster, even without statistical significance
Don’t wait for clean-cut results. Use behavior insights from session replays to validate early wins or fix underperforming pages before traffic runs out.
Confidently choose winning experiences
Identify which variant truly delivers a better user experience based on actual interactions, not just click-through rates.
Test Smarter with Visual Proof
When running A/B tests, knowing what wins is good – but knowing why it wins is better. Mouseflow’s A/Blyft integration lets you capture user behavior across all test variants, so you can understand how real people respond to layout changes, CTA placements, and more. This isn’t guesswork – it’s clear visual evidence to back your optimization decisions.
Accelerate Learnings with Behavioral Data
Traffic limitations often mean you never reach perfect statistical confidence. With Mouseflow, you don’t have to wait. See patterns like confusion, hesitation, and engagement in real-time across each version of your test. It’s the shortcut to finding top-performing experiences before the data gets buried in averages.
