Focus only on paid traffic
Track sessions triggered by actual ad clicks, helping you analyze the true performance of your campaigns.
Eliminate noise from organic or referral traffic
Ensure your insights are based purely on Google Ads visitors by filtering based on the unique gclid tracking ID.
Optimize campaigns with clarity
See how paid users interact with your site – identify where they drop off, what catches their attention, and how to increase conversions.
Turn Clicks into Conversion Insights
With Mouseflow and Google Ads working together, you gain a precise view of how paid users behave. By using the Google Click ID (gclid), you can filter out non-paid traffic and ensure your session recordings only reflect visits generated directly from your ad campaigns. This means your behavior analytics are directly tied to campaign ROI, letting you make smarter optimization decisions.
Easy Setup, Powerful Tracking
Adding this filter is as simple as adjusting your Mouseflow tracking script. In just a few lines of JavaScript, you can ensure your site only records visitors from your Google Ads traffic. Once it’s set up, you’ll start seeing session data that’s exclusively tied to your ad spend—helping you measure effectiveness without distractions.
