Instantly segment test variations
Each visitor is tagged with their experiment and variation ID, so you can filter and analyze sessions by test group.
Replay real user journeys per variation
Understand how users in each variation behave – see what they click, how far they scroll, and where they drop off.
Make informed optimization decisions
Combine behavioral data with A/B results to quickly spot winning elements and boost conversion rates with confidence.
Deeper Insights for Every A/B Test
The Varify integration takes your A/B testing a step further. Every session is automatically tagged with the experiment number and variation ID. In Mouseflow, you can filter session recordings, funnels, and heatmaps to understand how each group interacts with your site. This allows you to combine quantitative testing data with qualitative behavior insights for smarter decisions.
Works Seamlessly with Your Test Setup
All it takes is a quick toggle. Enable the Varify integration under your Marketing apps in Mouseflow, and we’ll do the rest – automatically tagging sessions based on the data Varify passes to the browser. No manual tagging or code required. You’ll be able to see variation-specific sessions in Session Replay, ready for deep analysis.
