Conversion Isn’t Random, You're Just Missing the Why
Most marketers are stuck in a loop: launch the page, tweak the copy, cross your fingers. But when users bounce, hesitate, or vanish mid-flow, the problem isn’t always obvious.
And here’s the truth: <3% of visitors convert on average, 88% won’t come back after a bad experience, and 70% of marketers admit they’re guessing what to fix.
This checklist helps you break the cycle with 7 friction-finding questions that reveal what’s really holding your visitors back.