Mouseflow, the behavioral analytics platform trusted by more than 210,000 businesses worldwide, has expanded its integrations ecosystem with the addition of Varify.io, the A/B testing platform.
The integration reflects Mouseflow’s broader commitment to connecting behavioral data with the tools teams already use across experimentation, analytics, and optimization workflows.
With the Varify.io integration enabled, Mouseflow automatically tags every session with the experiment number and variation ID assigned to that visitor by Varify.io. These tags appear in Session Replay and the Filter Drawer, allowing teams to filter recordings by test group and analyze how different variants actually affected user behavior on the page.
“A/B testing data tells you which variant won. Behavioral data tells you why. By connecting Mouseflow with tools like Varify, teams get the full picture, and that context is what turns a test result into a decision you can build on.”
Dorothea Gam, Chief Marketing Officer, Mouseflow
The result is a more complete picture of experiment performance. Teams can go beyond conversion rates and watch exactly how users in each test group interact with a page, where they hesitate, what they click, and where they drop off.
Enabling the integration requires no coding. Teams log in to Mouseflow, go to Apps and Integrations, find Varify.io under Marketing, and toggle it on.
“We believe that Europe must stand together, and we see our companies as essential puzzle pieces within larger tech stacks. By working closely together, we provide a complementary product value through deep integration, a strong partnership, and shared support for our customers. Our goal is to introduce further features that simplify the combined use of Mouseflow and Varify, ensuring they fit seamlessly into existing system landscapes. .”
Frederick Mieke, Head of Go to Market, Varify.io
The Varify integration is available now to all Mouseflow customers under Apps and Integrations.
About Mouseflow
Mouseflow is a behavioral analytics platform that helps businesses understand how users interact with websites and digital products through session replay, heatmaps, funnels, surveys, and journey analytics, enabling teams to improve user experience, increase conversions, and optimize digital performance.
About Varify.io
Varify.io is the A/B testing platform for marketing and optimization teams that want to experiment without engineering dependencies. Teams build and launch tests directly on their site using AI without losing control, with results flowing into their own analytics instead of a separate data silo. Unlike usage-based tools, Varify charges a fixed price per domain with unlimited traffic, and its tracking is cookieless and hosted in Europe. More than 1,440 teams in 40+ countries test with Varify, from Carglass, IKEA, and Beiersdorf to Harper’s Bazaar, Axel Arigato, and Manchester City Shop.
Media contact
Beatriz Andrade
ban@mouseflow.com