Mina AI

Turn behavior data into better user experiences. Just ask Mina.

Your behavior analytics, ready to answer back. Mina helps you make sense of what visitors experience on your website and what to do next.
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Prompts

What you can tell Mina to do

AI detects patterns, friction, and user segments automatically

Ask

Get clear answers about what visitors are doing, where they’re struggling, and how it affects their experience.

Discover

Surface important patterns, friction points, and opportunities that are hidden from plain sight.

Investigate

Go from an insight to the sessions behind it so you can see the behavior for yourself and understand the context.

Improve

Turn what you learn into action with recommendations for improving your website UX and fixing conversion blockers.

Already watching, before you ask

Mina continuously analyzes your data, identifying rage clicks, dead clicks, hesitation, and other sources of friction as they occur.

Beyond session replays, Mina AI brings together insights from heatmaps, dashboards, conversion funnels, and user journeys to give you a 360 view of the user experience.

Just ask, in your own words

“Why are users abandoning checkout?”
“Show me frustrated mobile users from Google.”

Type it like you’d ask a coworker — Mina reads it, understands what you’re after, and goes straight to the answer. No filters to configure, no segments to build first.

Trusted by 210,000+ digital experience frontrunners worldwide

From questions to insights, Mina connects all the dots

Don’t analyze all your behavior data by yourself

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FAQ

No, Mina AI is not a separate standalone product. It is an intelligence layer built directly into Mouseflow and currently available as part of the platform during its beta phase.

You can chat with Mina in Session Replay, Heatmaps, Funnels, Dashboards, and Friction Insights.

Mina AI is available to all paid plans. While it is not currently available on the Free plan, all trial users can explore Mina AI during their 14-day free trial.

Availability beyond the beta period will follow your existing plan structure, but today all paying customers can use it without an extra add on.

Mina AI is highly accurate in identifying patterns, friction signals, and meaningful segments, but it is still in beta. That means accuracy continues to improve as the model learns from usage, and occasional variations in interpretation may occur. This technology is new and is constantly improving.

No, Mina does not replace session replay. It enhances it. Mina helps you find and interpret the sessions that matter most, but the underlying recordings remain the source of truth for validation, context, and deeper understanding.

Yes, Mina works with mobile sessions. It can answer questions about mobile user behavior, surface frustration signals from mobile interactions, and filter sessions originating from mobile devices.

No, your data is never used to train public AI models. Mina operates within Mouseflow’s controlled environment, and your session data remains private, protected, and fully compliant with data regulations.

Mina’s distinguishing angle is natural-language, in-product investigation: instead of building filters, you ask a question in plain English and Mina pulls the specific sessions containing frustration signals, then writes up a report with observed patterns, key insights, and recommendations — plus contextual explanations of analytics terminology aimed at less technical users. The emphasis in Mouseflow’s own framing is speed-to-insight and accessibility for Marketing, UX, and E-Commerce team members who aren’t power users of behavioral analytics.

Contentsquare’s comparable feature, Session Replay Summaries, leans toward aggregate pattern-finding rather than conversational query.

Hotjar’s AI is comparatively thin — a summarization feature gated to its Business plan that condenses behavior and insights, without the natural-language querying

FullStory’s StoryAI Agents are role-tailored expert agents plus always-on monitoring agents that flag and sometimes resolve issues proactively.

Microsoft Clarity doesn’t currently have a comparable AI insights layer.