If you have an online store, chances are you are using an eCommerce platform - one of the most popular is Magento. It's a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization of your website by incorporating numerous plugins and add-ons for a wide range of needs. Let's take a closer look.
Using Magento to Enhance Your User Experience
For an eCommerce business, apart from having an easy user interface and effective content, the success of traffic depends on the overall performance of your website. It becomes imperative to monitor the speed, security, and privacy of your storefront. You need to have an eye for all the nitty-gritty details: loading time, broken images, security risks, and authentication failures. You must figure out the cause behind these symptoms to define solutions. Remember, it doesn't take long for a visitor to drop from your site if their expectations are overlooked. And, on the web, word of a bad experience spreads like wildfire.
The techniques to improve your Magento store are not complicated because a couple of tweaks can make a huge difference. For instance, a few add-ons can enhance the overall speed of the site with caching, and limiting the number of products on a category page leads to less resource demands.
Every element that you use in your store should be simple in design, user-friendly, error-free and enhanced for optimal load time. A few value-added techniques can do wonders: optimizing for search queries with appropriate tags/titles, providing clear product descriptions, ensuring call-to-action buttons are visible and strongly worded, and using an easy sign-up process (e.g. pre-existing social network registration and/or guest login).
Your customers should be able to view, add, or delete products directly from the cart, and the total cost should be immediately updated to reflect any changes. The checkout should allow for an easy and secure payment process by providing multiple payment options.
These are just some of the simple aspects of running an optimized e-commerce site that can take your business to the next level. Here's an infographic that serves as a great reference:
How many of the above items have you implemented? Are there any that are missing? Please let us know your thoughts in the comments below.
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Please click on the image below to open the full infographic: