Today, I’m excited to announce that we’re adding a major new feature to Mouseflow: User Feedback!
This long-anticipated feature completes the Mouseflow suite of UX enhancement tools and provides a unique way to understand visitor behavior on your website — from the visitor’s perspective. Combined with session replay, clients can now track the complete user journey with the added context of user feedback.
This feature will revolutionize your use of Mouseflow analytics. Let me explain…
The key to successful UX and conversion rate optimization is to identify what causes user hesitation. Steve Krug, author of “Don’t Make Me Think!”, states that a website should always be crystal clear to the visitor in terms of what action to take next. The moment a user starts thinking “Can I click this item?” or “Where is the checkout button?”, you’re causing friction and leaving money on the table.
Feedback has two significant advantages. First, it informs users that you care about their experience. If they’re encountering issues, it tells users you want to help. Secondly, it provides the site administrator with increased information & enriched analytics to properly address any errors in the user experience. This feature allows users to re-watch actual sessions that lead up to the feedback (positive or negative) and make razor-sharp, segmented reports based on the underlying feedback to make faster, better informed decisions.
So, go ahead and set up your first Feedback campaign today!
We’re eager to hear what you think! Additionally, we’re working on lots of enhancements so feel free to leave your thoughts (or your own Feedback stories) in the comments below and help us shape this awesome feature of Mouseflow.
Founder & CEO