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7 Tips to Help Startups Grow their Social Media Audience


Social media continues to be a strong online marketing tool for new and old companies. Social media platforms enable companies to connect with their customers at an intimate level. Social media marketing is unique in the sense that, more often than not, most customers are already on social networks. The more people you can reach, the better your launch and sales will be.

All in all, it’s not easy to ensure marketing success on social media. There is a lot of work involved and not everyone who uses the platform ends up achieving their goals. What are some general guidelines you need to follow in order to ensure success in social marketing? Below are seven crucial tips you have to consider and incorporate in your marketing plans.

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8 Incredible SEO Tools to Skyrocket your Small Business


Search engine optimisation, when properly intensified, can turn out to be a small business’s best friend. Gracing the first few pages of search engines can help a small enterprise establish a lasting brand, expand its territories, and even increase its profits. However, none of these can ever happen on its own. SEO doesn’t just happen; it’s cultivated and nurtured. You don’t need to be an SEO guru to boost your business with this marketing platform. All you need to do is have an idea of the most essential SEO tools and embrace their usage. If you don’t have the slightest clue, worry less. The following tools will get you started.

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3 Ways to Utilize Google’s New Extended Text Ads


Earlier this year, Google officially launched its new expanded PPC text ads format, allowing two-line headlines and a longer description, giving advertisers an additional 35 characters to work with. The company has stated that the motivation behind the change was a desire to provide mobile users with more information.

According to industry research, early testing resulted in an average click-through rate increase of 20 percent. This data has since been verified up by research carried out by both WordStream and Clicteq - with the latter also reporting a spike in conversions. So what do digital marketing professionals need to do to ensure maximum use of the new ad format?

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5 Reasons You Should Boost Your E-commerce Site With Visual Elements


Visual elements are just one of the key elements when designing or developing e-commerce websites. Some of these visual elements are large images, background videos, and unique typography or fonts. The importance of visual elements is grounded on humans’ attraction to visual stimuli. According to a series of studies, “visual appeal can be assessed within 50 and 500 milliseconds.” This study suggests that you have about 50 milliseconds to make a good first impression to your site visitors.

First impressions matter online and offline. How can you attract and retain attention to your website? Here are five reasons why e-commerce sites should have impactful visual elements.

#1: Visuals increase users’ log time

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5 Steps to Better B2C Rapport Using Mobile Marketing Automation


Forming a connection with your customer base can take time, but with more millennial customers coming of age in the next few years, finding a fast and effective way to engage the people who can make or break our businesses is more important than ever before. Implementing marketing automation is a smart and innovative marketing strategy you can use to reach out and connect with consumers without doubling your workload.

Mobile Marketing Automation

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7 Ways to Start a Business with Great Impact


We all love the lure of entrepreneurship. After all, it sounds great to be your own boss. Most people are tired of working at places where the income trajectory is cloudly at best - especially if it means leaving their dreams on the table. So, people try to start a business on their own. Who could blame them?

But, a lack of proper planning, skills, and knowledge on how to start and actually run an effective business can quickly lead to trouble. We find that success is directly coorelated to the amount of impact present in what you do. To put it succinctly: "how big of a dent can you make on the world?".

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eCommerce: Low Cost, High Reward


Operating a physical business or store can be demanding and difficult to get off the ground for many reasons. There are financial burdens – the overhead, products and services, and employees – that make it nearly impossible for entrepreneurs without a large amount of capital to create a successful venture. There are also many other aspects of operating a physical store that creates obstacles… because of this, eCommerce business operation becomes an extremely attractive option.

Benefits of an eCommerce Business

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8 Tips for Optimizing Your Mobile Marketing Campaigns in 2017


Business growth and development has acquired a very strong dependence on mobile integration, creating a demand for strong mobile marketing campaigns. This is essential for any business with an online presence.

As we are approaching the end of the year, marketing trends that will make a big impact in 2017 are becoming more apparent. For example, personalized content and in-app behavioral analysis will provide an unbeatable experience that marketers can capitalize on by collecting data for user analytics. This will pave the way to creating conversions by learning about and connecting to mobile users on a personal level.

Optimize Mobile Marketing Campaigns for 2017

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Wordpress.org Versus Wordpress.com


Wordpress.com Versus Wordpress.org

Every month, billions of pageviews are recorded for Wordpress websites - the secret lies within the platform’s simple-to-use interface, flexibility, exciting features, and convenient forms. Wordpress offers a great User Experience (UX), which is especially helpful for those who aren’t serious web developers or who just want to get their site up and running with the least time and effort required.

Wordpress is free software that flawlessly meets all your content management needs. What’s more? It features open source built-in PHP and MySQL that virtually removes any potential restrictions regarding its usability. This is perhaps why it is one of the most globally preferred CMS platforms!

With Wordpress, the creation of a website or a blog is as simple as can be. You have two options: Wordpress.org and Wordpress.com.

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How to Create a Blog that Nourishes Organic Traffic and Conversions Over Time


Effective Blogging

Blogging is one of the most effective and time-proven techniques of reaching out to a global audience with the power to increase your Return on Investment (ROI) by driving organic traffic and increasing sales over time. There are literally millions of new blogs going live every day, and because of this, it’s challenging to develop a blog that actually stands out.

Blogging has a massive impact on customer retention and sales, creating the necessity for businesses to use blogging as primary means for customer relations, public outreach, and new customer acquisition.

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