Web Behavior Analytics Blog | Mouseflow

Learn about web analytics for marketing, UX, product, analytics, and CRO teams.

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Improve your site with our Automatic Error Tracking. (Video Post)

In this 2 minute video, our lead UX designer Caspar Reece will tell you how we at Mouseflow use Friction Scores to identify issues, improve usability, and increase conversions across our sites. dfafer   How it works Mouseflows Friction feature is a potent tool that utilizes our machine learning algorithms to identify errors and friction […]

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CCPA: Frequently Asked Questions

If you have customers in California then you probably already know, that the State of California, is introducing new privacy legislation (“CCPA“) on January 1st, 2020. Because of the potential impact of this legislation on your business we recommend taking the time to understand how CCPA may affect you. CCPA is similar to GDPR (European General […]

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5 Conversion Rate Optimization Trends to Watch

Amid the dot-com crash, Conversion Rate Optimization (CRO) originated in the early 2000s and has undergone drastic changes over the past decade. Marketers are now more concentrated than ever on CRO to help clients, executives, and consumers progress along the marketing funnel–and optimize their return on digital investment. CRO is still evolving. Not only do […]

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Mouseflow appoints new CEO – founder to move into CTO role

Today, Mouseflow, a fast-growing SaaS platform for website analytics, welcomes Mikkel Wakefield as the company’s new CEO. Mouseflow has had double-digit growth under the founder’s leadership and is now moving into the next growth phase. With Mikkel Wakefield taking over the company will strengthen its commercial focus and efforts to continue their global expansion. Since […]

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Announcing a New Mouseflow Chrome Extension

At Mouseflow, we’re all about innovation. If there’s a highly requested feature, we work tirelessly to make it happen. Recently, many of our clients requested an option to download heatmaps into an offline image. Due to the intricacies of rendering heatmaps in a browser, this made it difficult to allow for offline downloads. How did […]

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Introducing Persisting Views and Average Friction Score

Mouseflow is better than ever! Accomplish more with Persisting Views and Average friction score. You can also sign up for a webinar on the new features.

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7 approaches that lead to better website outcomes

If there were one, surefire way to create a great website, UX design would be infinitely simpler and everyone would be happier (except maybe UX designers). But even though there is no magical solution, years of testing and user feedback have given designers a good idea of which approaches works, which don’t, and which lead […]

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The 7 Dos and Don’ts of Usability Testing

Usability testing often sounds intimidating to UX designers and digital marketers. It can be hard enough for managers to build internal consensus on a communication strategy. Deciding how the company website implements this through its content and design features is another hurdle. But observing how customers actually use the product – and being willing to listen, learn and change design features accordingly – adds a whole extra layer of complexity that many simply prefer not to deal with.

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The 7 advantages of website heat mapping as a diagnostic tool

Heatmaps are 2D data visualizations that use color to represent values in a matrix. Used by everyone from social scientists to financial analysts and biologists, heatmaps have been around in one way or another for over 100 years. In this blog, Morten Hornbaek, Head of Customer Success at Mouseflow, explains why heatmaps are such a powerful […]

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A session replay tool is the perfect complement to Google Analytics

Over the last several years, visual analytics tools have been picking up steam. Tools that provide raw data about your website’s statistics (like Google Analytics, Adobe Analytics, etc) are valuable for measuring success, identifying weaknesses, and optimizing marketing budgets. If you aren’t familiar with Google Analytics, check out this helpful tutorial for beginners: These tools reveal the […]

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