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How to Run an A/B Test in YouTube Analytics

A bevy of videos make it to the trending lists daily while racking millions of viewers and subscribers. But for anyone eager to get to the top and be part of the select few who have made it to the trending lists, finding new strategies to market their videos effectively is crucial.

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5 Reasons You Should Boost Your E-commerce Site With Visual Elements

First impressions matter online and offline. How can you attract and retain attention to your website? Learn how to effectively utilize visual elements to increase visitor interaction on your site.

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10 Content Auditing Tools for Effective Website Optimization

When you’re reading through blogs and websites from a familiar niche, you can easily spot weak content. When it comes to editing your own website, though, it’s not that easy to identify where things are failing. Extra eyes or automated tools will always be helpful to maintain your effectiveness, rake out flaws, and optimize your efforts. In other words, you need support to audit your content; making sure you’re using the right tools is also crucial. If you’re interested in learning about some reliable content auditing tools, read more…

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eCommerce: Low Cost, High Reward

Operating a physical business or store can be demanding and difficult to get off the ground for many reasons. There are several advantages of eCommerce against brick and mortar stores. Some of these are the direct financial impact of having a virtual store versus a physical location, and other advantages include customer and operations-oriented capabilities that only online services can provide… because of this, eCommerce business operation becomes an extremely attractive option.

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How To Boost Your Conversion Rate and Lower Your Bounce Rate with Heatmaps

In order for your website to survive in the modern world of online business, it’s vital that it maintains a healthy conversion rate. Conversions are measured by whatever metric you use to determine a successful purchase or subscription, such as a sale, registration, or download. When your website is functioning efficiently and is appealing to […]

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11 Essential Marketing Strategies for Your eCommerce Business

  Whether your company is just starting up or has reached the point of maintaining a well-established customer base, it’s important to stay up to date with the most current marketing trends and techniques for your eCommerce business. Structuring and finally launching an eCommerce website is a milestone achievement for your brand. Therefore, it’s crucial […]

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How to Leverage Mobile Marketing for Effective Branding

People are becoming more dependent on their mobile devices as time goes on, creating a huge opportunity for marketers everywhere. Because the market is continuously changing, it’s important to be well-researched regarding current trends and analytics in order to keep up with user demands. “More Google searches take place on mobile devices than on computers […]

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How to Build Marketing Campaigns that Actually Boost Conversions

If you want to have a presence in your market space, it takes a lot of time and effort to build. You’ll need to line up a strategic marketing plan with a calendar and stick to it. Using tools like Gantt Charts can also be extremely helpful when you’re managing multiple campaigns on tight deadlines. Make it […]

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How to Optimize Your Magento Store

If you have an online store, chances are you are using an eCommerce platform – one of the most popular is Magento. It’s a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization […]

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Engage Your Readers with Emotional Triggers in Content

A content writer has to use emotional triggers to gain attention, stoke interest, and push for action. This starts with knowing who your reader is. Once you have established a reader persona, a hypothetical individual to target your writing toward (specific to your audience), it’s time to put your trigger-fingers to work. Here’s how you […]

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