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Mouseflow Helps Uncover Hidden Bug On Major Financial Website

A financial services company noticed on its Google Analytics account that within the last month, a loan sign-up form page was experiencing a much higher bounce rate than normal. They wanted to figure out why this was happening, but none of their analytics tools could tell them more than what was happening. This is when […]

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Heatmaps 101 – Scroll Heatmaps

Scroll heatmaps give you an idea about how much of your page is visible to visitors. Each section provides statistics about visibility and time spent – either viewing or interacting with different parts of the page. A great example of an insight from the Scroll Heatmap is when key page content is located in a low-visibility […]

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Heatmaps 101 – Movement Heatmaps

Movement heatmaps focus on where users navigate their mouse on your site – it’s a great measure of attention and engagement. This is insightful because you can gauge whether the key areas of a page receive adequate attention. Below, you can see that most of the user attention on our site is focused on the video […]

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Heatmaps 101 – Click Heatmaps

A click heatmap is valuable to show the effectiveness of links throughout your site. Whether a link is part of the main navigation, text content, or a multi-step form, you need to know whether it helps or hinders usability. On our home page, the links in the main navigation receive the most clicks. You can […]

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