GDPR

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Announcing our New Visual Privacy Tool


Over the past few months, our team has worked on a tool to allow our clients to easily exclude personal data from being tracked on their websites. We wanted something that didn’t require code or having to update your website -- a simple one-click way to manage privacy. Today, we’re excited to announce the Privacy Tool is live!

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Using Mouseflow to identify users who are frustrated


One of Mouseflow’s most powerful features is the ability to track, identify, and filter for users who are frustrated on your website. If you’re not in the loop already, Mouseflow automatically tags incoming recordings on your account, based on specific types of behaviors or events. Common use cases we see with custom tags include order ID numbers, campaign IDs, error codes, or something similar.

One of our most popular, automatic tags is called “click rage”.

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Mouseflow recognized as an Inc. 5000 Europe company


Inc. Magazine just released the annual Inc. 5000 Europe List. Mouseflow ranked along Europe's fastest-growing privately held companies. We’re thrilled to be recognized for our fast growth and expanding client base in France, Germany, the Netherlands, and the United Kingdom.

As an Inc. 5000 Europe honouree, Mouseflow now shares a pedigree with Eurofiber, Pandora, OpenText, Go2Sky, HelloFresh, Pipedrive, and dozens of other prominent recent E.U. alumni.

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Form Errors: Identify why users are dropping out


Baked in Mouseflow’s form feature is the unique ability to filter for JavaScript errors and visitor frustration. This makes it easy to find recordings of painful visitor experiences -- and then send these (recordings) to developers for fixing. If you aren’t familiar with our forms feature, these analytics allow you to track visitor interaction within forms on your website. Common examples include sign-up, checkout, and contact forms.  

The feature measures drop-off, refills, blank submissions, errors, and more - for each relevant form field - and can be filtered in real time. This helps you uncover issues, improve usability, and increase conversions among different segments of visitors.

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Mouseflow launches a local office in the UK


We’re excited to announce that Mouseflow is opening an office in London, UK on February 1st, 2018!

Since 2009, we served our UK clients from afar, with team-members from Denmark, Germany, and the United States. Now, it’s time to go local.

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GDPR: Frequently Asked Questions


As the deadline for GDPR approaches, we’ve been blogging about the changes that are expected. We’ve discussed the digital history behind the legislation, what it means for Mouseflow clients, what changes are expected, what client action is required, and more. In the process of doing so, we set up an official GDPR Resource Page for all users of Mouseflow. Be sure to check it out, as it contains useful information related to data collection in your Mouseflow account.

This post will serve as a general FAQ, hopefully answering some of common questions surrounding GDPR.

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In anticipation for 2018...


Before we embark on an ambitious year, we wanted to take a moment to highlight some of our most exciting moments in 2017. Let’s take a look!

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How Ocado technology, supporter of the world's largest online grocery store, uses Mouseflow


Ocado technology, a software group that supports Ocaco.com (the world's largest online-only grocery retailer) and Morrisons (the UK’s fourth largest grocery store chain), recently published an internal case study focused around site insights they discovered using Mouseflow.

The study reveals how their team used Mouseflow to uncover confusing icons and areas on their site, eventually leading to dropoffs. Ocado discussed just how extensive the issue was:

“From this feature (Mouseflow’s session replay), certain hiccups within the site design became apparent, such as users clicking on the purple text box with the Rapid Router logo, thinking it would lead them to the game, when actually the two were unlinked. This feature was essentially acting as a dead end. Issues like these can lead to early drop-offs, so this just goes to show how invaluable user research is to a successful website.”

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GDPR: Rights for Data Subjects


Over the past few months, we’ve been writing about how GDPR is changing privacy standards in Europe. This post is the fourth in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback.

So far we’ve discussed many phases of GDPR -- the background behind the legislation, how it’s affecting your account, the types of data you need to exclude, and much more. One area we haven’t discussed is the impact upon data subjects. If you’re a visitor who is tracked by Mouseflow, GDPR entitles you to some digital rights -- we’ll explain those here.

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GDPR Updates for December


Over the past few weeks, we’ve been writing about how GDPR is turning data privacy standards in Europe upside down.

This post is the third in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback. The first two posts can be found here and here. And as always, Mouseflow’s official GDPR resource page can be found here.

As we announced on November 20th, there are some changes coming to Mouseflow in anticipation of GDPR. These changes only affect EU* accounts and EU* visitor data. We’ll discuss these changes more later in this post.

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