GDPR

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Mouseflow launches a local office in the UK


We’re excited to announce that Mouseflow is opening an office in London, UK on February 1st, 2018!

Since 2009, we served our UK clients from afar, with team-members from Denmark, Germany, and the United States. Now, it’s time to go local.

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GDPR: Frequently Asked Questions


As the deadline for GDPR approaches, we’ve been blogging about the changes that are expected. We’ve discussed the digital history behind the legislation, what it means for Mouseflow clients, what changes are expected, what client action is required, and more. In the process of doing so, we set up an official GDPR Resource Page for all users of Mouseflow. Be sure to check it out, as it contains useful information related to data collection in your Mouseflow account.

This post will serve as a general FAQ, hopefully answering some of common questions surrounding GDPR.

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In anticipation for 2018...


Before we embark on an ambitious year, we wanted to take a moment to highlight some of our most exciting moments in 2017. Let’s take a look!

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How Ocado technology, supporter of the world's largest online grocery store, uses Mouseflow


Ocado technology, a software group that supports Ocaco.com (the world's largest online-only grocery retailer) and Morrisons (the UK’s fourth largest grocery store chain), recently published an internal case study focused around site insights they discovered using Mouseflow.

The study reveals how their team used Mouseflow to uncover confusing icons and areas on their site, eventually leading to dropoffs. Ocado discussed just how extensive the issue was:

“From this feature (Mouseflow’s session replay), certain hiccups within the site design became apparent, such as users clicking on the purple text box with the Rapid Router logo, thinking it would lead them to the game, when actually the two were unlinked. This feature was essentially acting as a dead end. Issues like these can lead to early drop-offs, so this just goes to show how invaluable user research is to a successful website.”

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GDPR: Rights for Data Subjects


Over the past few months, we’ve been writing about how GDPR is changing privacy standards in Europe. This post is the fourth in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback.

So far we’ve discussed many phases of GDPR -- the background behind the legislation, how it’s affecting your account, the types of data you need to exclude, and much more. One area we haven’t discussed is the impact upon data subjects. If you’re a visitor who is tracked by Mouseflow, GDPR entitles you to some digital rights -- we’ll explain those here.

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GDPR Updates for December


Over the past few weeks, we’ve been writing about how GDPR is turning data privacy standards in Europe upside down.

This post is the third in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback. The first two posts can be found here and here. And as always, Mouseflow’s official GDPR resource page can be found here.

As we announced on November 20th, there are some changes coming to Mouseflow in anticipation of GDPR. These changes only affect EU* accounts and EU* visitor data. We’ll discuss these changes more later in this post.

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Mouseflow receives Digital Gazelle Prize from Google & 3rd Gazelle Award from Børsen


This was a very special day for all of us at Mouseflow! We left our nice office located in Copenhagen’s Meatpacking District to arrive at the Tivoli Hotel, where newspaper Børsen was hosting the 2017 Gazelle Award --- honoring the fastest growing companies in Denmark for the 23rd time.

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Cyber Monday Flash Sale!


In honor of Cyber Monday, we’re offering 50% off the first month of all Mouseflow upgrades. You can find Mouseflow’s pricing/plan breakdowns here. Simply click on the plan below to upgrade with the discount!

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GDPR: Action Required & Changes to Mouseflow


GDPR

In a previous post, we wrote about how in Europe, data privacy is about to be turned upside down. But, what does that mean for you as a Mouseflow user?

This post is the second in a series of posts about how we’re handling GDPR. We invite you to read the series, ask questions, and give us feedback. If you missed the first post, you can find it here.

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A Response to the Princeton Study About Session Replay Tools


A few days ago, the University of Princeton published a study investigating the use of session replay tools. The study identified issues with many of our competitors' tools and was picked up by several news outlets, some more prominent than others.

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