GDPR

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How Ocado technology, supporter of the world's largest online grocery store, uses Mouseflow


Ocado technology, a software group that supports Ocaco.com (the world's largest online-only grocery retailer) and Morrisons (the UK’s fourth largest grocery store chain), recently published an internal case study focused around site insights they discovered using Mouseflow.

The study reveals how their team used Mouseflow to uncover confusing icons and areas on their site, eventually leading to dropoffs. Ocado discussed just how extensive the issue was:

“From this feature (Mouseflow’s session replay), certain hiccups within the site design became apparent, such as users clicking on the purple text box with the Rapid Router logo, thinking it would lead them to the game, when actually the two were unlinked. This feature was essentially acting as a dead end. Issues like these can lead to early drop-offs, so this just goes to show how invaluable user research is to a successful website.”

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GDPR: Rights for Data Subjects


Over the past few months, we’ve been writing about how GDPR is changing privacy standards in Europe. This post is the fourth in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback.

So far we’ve discussed many phases of GDPR -- the background behind the legislation, how it’s affecting your account, the types of data you need to exclude, and much more. One area we haven’t discussed is the impact upon data subjects. If you’re a visitor who is tracked by Mouseflow, GDPR entitles you to some digital rights -- we’ll explain those here.

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GDPR Updates for December


Over the past few weeks, we’ve been writing about how GDPR is turning data privacy standards in Europe upside down.

This post is the third in a series of posts about how Mouseflow is handling GDPR. We invite you to read the series, ask questions, and give us feedback. The first two posts can be found here and here. And as always, Mouseflow’s official GDPR resource page can be found here.

As we announced on November 20th, there are some changes coming to Mouseflow in anticipation of GDPR. These changes only affect EU* accounts and EU* visitor data. We’ll discuss these changes more later in this post.

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Mouseflow receives Digital Gazelle Prize from Google & 3rd Gazelle Award from Børsen


This was a very special day for all of us at Mouseflow! We left our nice office located in Copenhagen’s Meatpacking District to arrive at the Tivoli Hotel, where newspaper Børsen was hosting the 2017 Gazelle Award --- honoring the fastest growing companies in Denmark for the 23rd time.

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Cyber Monday Flash Sale!


In honor of Cyber Monday, we’re offering 50% off the first month of all Mouseflow upgrades. You can find Mouseflow’s pricing/plan breakdowns here. Simply click on the plan below to upgrade with the discount!

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GDPR: Action Required & Changes to Mouseflow


GDPR

In a previous post, we wrote about how in Europe, data privacy is about to be turned upside down. But, what does that mean for you as a Mouseflow user?

This post is the second in a series of posts about how we’re handling GDPR. We invite you to read the series, ask questions, and give us feedback. If you missed the first post, you can find it here.

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A Response to the Princeton Study About Session Replay Tools


A few days ago, the University of Princeton published a study investigating the use of session replay tools. The study identified issues with many of our competitors' tools and was picked up by several news outlets, some more prominent than others.

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Introducing a new GDPR page


If you operate a company in Europe or deal with data from people in Europe, no doubt you’re aware of the upcoming General Data Protection Regulation (GDPR) legislation.

This post is the first in a series of posts about how we’re handling GDPR. We invite you to read the series, ask questions, and give us feedback along the way.

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How we integrate Mouseflow in our own workflow


Editors Note: this article is written by Marcus Wollenberg, one of the members on our support team. 

Ever wondered how we use Mouseflow to improve our internal workflow?

Well….it’s time. We’re peeling back the curtains to give you some insight into our own Mouseflow operations. As you might have guessed, we use Mouseflow on our own website. In an effort to make life a bit easier for our support staff, we utilize a neat little trick to further integrate Mouseflow with our support platform, Groove.

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Sitting down with the CEO of Mouseflow, Lasse Schou


Editors note: we recently took time out of Lasse's busy schedule to sit down with him and learn about how Mouseflow came to be. Questions are italicized and bolded.  

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