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How to Engage Your Audience by Utilizing Content Type


Selecting the right type of content that caters to your audience is important for developing and sustaining a desirable market reach - whether it be a website, social media or other advertising platform. If you want to engage your audience, promote participation, and actually nurture growth, your content needs to be relevant and structured appropriately.

There is an easily identifiable problem with the way information is being presented by businesses wishing to engage with their customers – the information, content and interactions being presented are repetitive and dull. It is human nature to notice differences in pattern and to ignore repetitive information based upon our evolutionary survival skills. When the information being presented is redundant, people stop paying attention to it all together – this means that the effort and time taken to interact with your audience is completely ineffective.

Utilizing Content Type

Read on to discover the best ways to consistently engage your viewers…


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Introducing Two-Factor Authentication


At Mouseflow, we take privacy and security seriously. Today, we want to go the extra mile and introduce a feature that we feel takes our security to a new level: Two-Factor Authentication.

This provides secure access to your account and ensures that your login requires two pieces of information: something you have (your mobile phone for an authorization code) and something you know (your email/password combination). This helps protect against unauthorized access, should your credentials become compromised.

Protect Your Account

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To Catch A Spammer


Mouseflow is used for many things - mainly by people who want to enhance their websites and improve their user experience. However, as a result of monitoring user activity, you not only see the good, but also the bad!

Recently, we had a client write to us that they had issues with spam in form submissions. Despite their efforts, they couldn't narrow it down to a certain user or pattern of behavior. To make it worse, they didn't know why their client-side validations failed to catch the problem.

Here's a sneak peak:

Spammer Caught in the Act

This animated GIF is from an actual customer recording who caught a spammer using Mouseflow!

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How to Optimize Your Magento Store


If you have an online store, chances are you are using an eCommerce platform - one of the most popular is Magento. It's a complete shopping solution for your eCommerce store which provides a dynamic, robust, and effective content management system. This enables you to design and implement highly customized websites. It allows further customization of your website by incorporating numerous plugins and add-ons for a wide range of needs. Let's take a closer look.

Magento Logo

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How to Boost Conversions with Good Web Design


If you have a website, chances are you're always looking for ways to improve your conversion rate. Like us, it probably keeps you up at night. Most people don't realize that their overall web design plays a key role in their overall conversion rate. If you haven't checked it in a while, we recommend taking another look at your website's design. You'll want to do so with an honest and open mind about how the design can actually affect your overall reputation, conversion rate, and profits. The following is a guide on how to increase your overall conversion rate with effective design.

Using Mouseflow Funnels

Here's more information about using Mouseflow to increase your conversion rate: Funnel Analytics

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Introducing Support for Dynamic SVG Playback!


Do you have dynamic SVG charts, images, or animations on your website and wish you could watch them in real-time from your Mouseflow playback? Well, now you can! We just launched a new feature that records interaction with dynamic SVGs, providing flawless playback!

Since modern browsers now support scalable vector graphics, and many of our clients use them, we decided that it was time to develop this new feature. Now, you can watch your visitors interact with SVG elements on your website. Here’s why we think it’s cool...

JPGs vs SVGs

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Use Mouseflow Like A Pro with NEW Keyboard Shortcuts!


Here at Mouseflow, we realize it is important to be as productive as possible. When you save time, you save money. In order to provide the best experience possible, we launched a new time-saving feature: keyboard shortcuts!

This new feature enables you to easily control the playback of recordings. You can start, stop, skip, add details, favorite and more - all with the touch of a button. This makes for smoother, faster, and more productive analysis, meaning you can make changes that much sooner.

Keyboard

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Engage Your Readers with Emotional Triggers in Content


A content writer has to use emotional triggers to gain attention, stoke interest, and push for action. This starts with knowing who your reader is. Once you have established a reader persona, a hypothetical individual to target your writing toward (specific to your audience), it’s time to put your trigger-fingers to work.

Here’s how you can execute content planning in a way that appeals to the emotions of your readers by stimulating specific feelings that lead to actions and generate conversions.

Attention Heatmap

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Mouseflow Launches Integration with 3dcart


3dcart

We are pleased to launch an integration with 3dcart. In this platform, you can create your own e-commerce store without developers.

The integration allows you to add Mouseflow to your store - you'll be able to see what users are (or aren't) doing. Mouseflow tracks activity related to where users are coming from, what pages they view, where they drop off, and if they convert.

In addition, the heatmaps show what content (products, categories, etc.) gets clicked, where users move their mouse, and even where users scroll or spend time on a page. This lets you build reports to optimize your site and boost your conversions.

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10 Fast Ways to Boost Your E-Commerce Conversion Rates


It's a no-brainer: if you're not making sales, you're not doing your job.

Alec Baldwin said it best in Glengarry Glen Ross: "Always Be Closing".

The Internet has made it easier than ever for entrepreneurs to launch companies from anywhere in the world. But, that doesn't mean it's any easier to actually be successful.

In fact, because it's so easy to get started, there's more competition than ever before.

Because of this, you need to do everything you can to attract and retain customers. If you're running an e-commerce business, it all starts with your website. In this post, we'll look at 10 fast ways to boost your e-commerce conversion rates. Let's get started...

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