Watch and learn from actual user behavior
Actions speak louder than words. We show you every user journey, not just a sample, so you can resolve user frustrations without missing a beat. No need to review thousands of sessions, our Friction Scores zero-in on pain points so you know where to start.
Draw conclusions with rich visualizations
See beyond clicks with six types of heat maps brimming deep with data. Visualize movement, scroll depth, attention, user geography, and even watch and engage live.
Track activity, uncover patterns, and improve your customer experience while respecting user anonymity.
See where your users are most likely to convert
Are users missing important elements like call to actions and special offers?
Movement heatmaps show you where visitors move their mouse and hold attention so you can figure out where to place critical conversion points.
Figure out where you're losing user attention
Wondering why your visitors aren’t buying a product or subscribing to your newsletter?
Scroll heatmaps show you how far an average user scrolls your page and helps you visualize where to place important content to nudge them toward the next intended step of their journey (before they get bored and click out).
See where users focus their attention
Attention heatmaps reveal how much time the average user spends on your content.
Knowing what content packs the biggest punch so you know exactly what content to cut and where to place call to actions to get as many views and conversions as possible.
Assess performance of dynamic elements
Rely on live heatmaps to see your dynamic content in action.
Live heatmaps work as an overlay on your live site so you can see how dynamic elements like sliders, drop down menus, and shopping carts are working in real time.
Visualize what regions to target
See exactly where your prospects are for more clever marketing or remarketing efforts.
Whether you want to establish yourself in a certain market or city or track user data from users interested in certain prodcuts – Geographical heat maps (or geo heat maps) show you exactly where to start.

Get the full picture of your user's journey
Identify unexpected drop-offs, increase conversions, and improve their user experience. Journeys give you a visual map of how your users flow – or don’t flow – through your pages.

Patch your leaky bucket - for good
Get better ROI from every funnel by using Mouseflow to improve your path-to-purchase and rescue at-risk conversions.
Dive in and start watching session recordings of dropped and converted users to optimize each phase of the customer journey.
Analyze and optimize forms field-by-field
Form fatigue is real. Find out if it’s costing you conversions with field-by-field analysis so you can uncover interaction issues and increase conversions all in one swoop (because sometimes it’s just TMI).

Ask the right questions at the right time
Get feedback where and when it matters most. Our custom, interactive surveys allow you to target a specific audience in seconds.