Guides

5-Step Web Page Optimization Framework

What you'll get from this guide:
A structured, repeatable process to know what to look for, and how to evaluate and improve page performance
Guidance and tips on how to get the insights by using tools like heatmaps, recordings, and friction insights
Real-world use cases to connect the data with meaningful changes, and know how to approach them
Templates and examples to map out your findings, prioritize improvements, and measure outcomes
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Cut the guesswork. Turn User Behavior into Better Pages

Learn how to spot what’s holding your pages back, and exactly how to fix it. The 5-Step Web Page Optimization Framework helps you uncover friction, missed clicks, drop-offs, and dead zones, and then shows you what to improve first.

Whether you’re working on a landing page or a signup flow, this guide helps you make smarter, faster decisions by using real behavior insights.

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