Going beyond statistical significance
Understand test results and craft new hypotheses
Push the Experiment Names Variant IDs from Omniconvert to Mouseflow – and understand the results of your A/B test even if you didn’t reach statistical significance. Use variant IDs of your Omniconvert experiments as custom tags in Mouseflow to filter session recordings, heatmaps, and conversion funnels by variation.
Analyze the heatmaps of your variants to gain insights into your users’ behavior – and get ideas for new hypotheses.
Dive into the replays of sessions recorded on the variation to see if the changes you’ve made have really impacted the users’ behavior the way you expected them to.
Here you can find more information on setting up the integration between Mouseflow and Omniconvert.
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