CCPA/CPRA (California) & VCDPA (Virginia)
This page is not intended to provide legal advice. We recommend you consult your own legal counsel.
Mouseflow is 100% compliant with the CCPA (California Consumer Privacy Act) and CPRA (California Privacy Rights Act) and is Virginia Customer Data Protection Act (VCDPA) ready! We automatically mask IP addresses and do not track ISPs or keystrokes of our customers’ Californian / Virginian website visitors. Read more about Mouseflow®‘s compliance with the CCPA/VCDPA below.
CCPA/VCDPA compliance checklist
No matter where you are located, this information is relevant if you handle data coming from California / Virginia residents. While Mouseflow automatically checks off a lot of boxes regarding CCPA, CPRA and VCDPA, a few actions might be required from you based on your location.
Choose your account location
What you need to do
First, we ask you to review the CCPA/CPRA Legislation, VCDPA Legislation, and the definition of Personal Data.
Next, select the appropriate column above based on where your account was created.
California / Virginia accounts
You need to audit your website(s) to ensure Personal Data is excluded from tracking — across all page content and form fields (which should be blocked automatically).
No action is required. We anonymize or exclude IP addresses automatically from visitors from California and Virginia, USA. You can contact us to have IP exclusion enabled (stricter) for added protection.
You should make a test recording in our platform to ensure all exclusions of Personal Data are functioning correctly.
You may need to obtain active and explicit consent to track users on your website(s). We recommend checking the laws and regulations that apply to your website(s) and obtaining legal advice.
You may be required to offer an opt-out for tracking on your website, depending on local laws/regulations. We recommend describing that you use Mouseflow, what it’s for, and providing a link to our opt-out page.
What we do
All data
HTML data only
Optional
We never send recording data outside the region in which it is originally stored (United States).
Optional
Automatically masked for visitors from California, USA, and Virginia, USA.
What you need to do
First, we ask you to review the CCPA/CPRA Legislation, VCDPA Legislation, and the definition of Personal Data.
Next, select the appropriate column above based on where your account was created.
Rest-of-the-world accounts
You need to audit your website(s) to ensure Personal Data is excluded from tracking — across all page content and form fields.
You may wish to anonymize IP addresses (just click Settings > Anonymize IPs). This removes the last tuple of IP address data. You can contact us to have IP exclusion enabled (stricter) for added protection.
You should make a test recording in our platform to ensure all exclusions of Personal Data are functioning correctly.
You may need to obtain active and explicit consent to track users on your website(s). We recommend checking the laws and regulations that apply to your website(s) and obtaining legal advice.
You may be required to offer an opt-out for tracking on your website, depending on local laws/regulations. We recommend describing that you use Mouseflow, what it’s for, and providing a link to our opt-out page.
What we do
All data
HTML data only
We never send data outside the region in which it is originally stored (United States or EEA).
Optional
Optional for non EU/EEA accounts.
Optional (Automatic for EU/EEA Mouseflow accounts).
For any other questions you can contact the data protection officer on privacy@mouseflow.com.
What is Mouseflow?
Mouseflow is a tool used by 190,000+ clients to analyze, understand, and improve user experience on websites.
We offer recordings, heatmaps, funnels, forms, and feedback campaigns. Learn more about our ecosystem of features.
The information collected through Mouseflow
When you visit a webpage that uses Mouseflow, the following non-personal information may be collected:
- Clicks, movements, hovers, scrolling from your mouse or trackpad
- Your device’s browser type
- Information about the device you are using (if it is a desktop, tablet or phone)
- Your browser’s language
- Your device’s operating system (e.g., IOS or Android)
- Your device’s screen resolution
- The duration of your visit on the website
- The pages you are visiting in the website (URLs)
- The content of the webpage you are visiting (HTML)
- Approximated ISP Location (City, State/Region, Country)
- Whether you were referred by another URL
- Whether you are a first-time or returning visitor
- Your replies to our Feedback Tool
- The data is stored from 1-12 months, depending on the specific plan associated with a client account.
Data subject rights under the CCPA / VCDPA
Data Access
If you wish to obtain a copy of your data, please contact the website owner (the Data Controller) where the data was collected/obtained from. If they are unable to process your request or do not respond in a timely manner, please contact us at privacy@mouseflow.com.
Data Correction
If you wish to correct your data*, please contact the website owner (the Data Controller) where the data was collected/obtained from. If they are unable to process your request or do not respond in a timely manner, please contact us at privacy@mouseflow.com.
Data Erasure
If you wish to erase your data*, please contact the website owner (the Data Controller) where the data was collected/obtained from. If they are unable to process your request or do not respond in a timely manner, please contact us at privacy@mouseflow.com.
Revoking Consent
If you gave your consent to have information processed by Mouseflow in our feedback tool and wish to revoke it, please both contact the website owner where the data was collected/obtained (the Data Controller) and us at privacy@mouseflow.com.
Opt-Out
If you do not wish to be tracked, you can opt-out here.
This places a cookie on your computer which will prevent any further tracking (unless deleted).
We require clients to exclude Personal Data from being captured. As such, the data stored by Mouseflow is expected to be anonymous in nature. This may alter your rights above or our ability to obtain a copy, correct, or erase your data as there is no way to trace it to you.
Questions?
If you have any questions, please email privacy@mouseflow.com and we’re happy to assist.