Conversion funnel
Conversion funnel analytics that bridges conversion gaps
Track user drop-offs, fix leaks, and optimize every step using data from visual funnel analytics.
4.6/5 on G2
Top-rated Behavior Analytics Platform
All-in-one tool for teams who need answers, not just data
Rated higher than Hotjar, FullStory and Microsoft Clarity
Crystal clear conversion funnel visualization
See user behavior in your funnel at a glance. Our intuitive charts help you spot drop-offs, leaks, and opportunities.
Quick funnel setup for instant, actionable insights
Create funnels in seconds – no developer required. Then filter by audience, device, or behavior for more targeted tracking.
Funnels and Journey Analytics – better together
Use our funnel analysis tools to analyse your desired funnel, and journey analytics to discover where they stray away.
Start for free
Access premium features for 14 days. No credit card required.
Instant funnel insights
Optimize every user funnel for better ROI
Whether you’re optimizing a checkout funnel or streamlining onboarding, Mouseflow’s funnel analysis tool gives you the power to act fast. Just select the pages users visit during their journey to checkout, and we’ll show how many people follow through – and where they bounce.
Simplified funnel configuration
No-code funnel setup meets advanced funnel optimization
Define steps in your user conversion funnel with just a few clicks. With funnel analytics, add as many steps as you want and define their order based on your needs. Keep it simple or get advanced with regex rules.
Full overview of user journey
Combine Funnels with Friction Detection and Journey Analytics
Conversion funnel tracking is great when you know your flow – like a sign-up, demo request, or e-commerce checkout. But what if people explore your site in unexpected ways?
Funnels help you focus on specific flows, while User Journey Analytics maps every path users take. And when connected with Friction Detection and Session Replay, you can pinpoint exactly where and why users struggle.
New: Revenue Insights
Find missed revenue in your funnels
Revenue Insights shows you how much potential revenue you could be losing when users drop off. It also tells you how much more you could earn by removing friction. Just set what a conversion is worth and we’ll do the math.
See missed revenue per step, simulate improvements, and prioritize the changes that drive the biggest business impact.
eCommerce Conversion Funnels
Turn Shoppers Into Buyers with Conversion Funnel Insights
Learn about the stages of the eCommerce funnel and what to do at each stage to maximize the impact.
Read the guideTurn Shoppers Into Buyers with Conversion Funnel Insights
Take action at every funnel step with conversion funnel analytics
Identify where users drop off, understand why, and prioritize fixes that drive conversions.
Schedule a demo or sign up for a free 14-day trial today.
Schedule a demo or sign up for a free 14-day trial today.
See how it works
Get a guided walkthrough of Mouseflow’s key features and how our top customers are using them.
Try for free
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FAQ
What is conversion funnel analytics?
Conversion funnel analytics refers to tracking and analyzing how users progress through a predefined set of steps on your website – like from a landing page to checkout. With a good funnel analysis tool, you can identify drop-offs and fix weak points to boost conversions.
Can I use Mouseflow as a funnel tracking software for multiple flows?
Yes! You can create and compare multiple funnels – like onboarding, trial conversion, and purchase – in one dashboard. It’s an all-in-one funnel analytics software.
Is Mouseflow a no-code funnel optimization tool?
Absolutely. Define your steps, and our system will handle the funnel tracking. No tagging or coding needed. It’s a conversion funnel tool built for speed and clarity.
What’s the difference between a user journey and a user funnel?
A user funnel follows a specific, goal-oriented path. A journey shows every path a user might take. For complete funnel analysis, use both – our platform is built to give you both perspectives.
How does conversion funnel analytics compliment other analytics tools?
Common tools like Google Analytics or Adobe Analytics provide you with a nearly never-ending store of data to mine. But where they fall short is in measuring, documenting, and visualizing on-page user behavior.
To obtain the best full-picture, enrich your current data with Mouseflow behavior analytics data. Check out all of our integrations.