See how users actually respond to each test variation
Get session replays segmented by AB Tasty variation IDs and campaigns - so you can watch how users behave under each version.
Validate test performance with real behavioral data
Move beyond clicks and conversions. Use heatmaps, scroll paths, and engagement metrics to understand why a variant performs better.
Increase confidence in your experiments
Correlate qualitative behavior with quantitative outcomes to make fast, data-driven decisions and confidently roll out winning variations.
Combine Experimentation with User Insights
With the AB Tasty integration, each test variation and campaign is automatically tagged inside Mouseflow, so you can filter sessions based on the exact experiment users saw. This allows you to go deeper into what’s working, what’s not, and how real people interact with your ideas. It’s not just about which variant wins – it’s about why it wins.
From A/B Tests to Breakthroughs
Use Mouseflow’s Session Replay, Heatmaps, Funnels, and Journey Analytics alongside your AB Tasty experiments to uncover patterns, friction points, and unexpected behaviors. When you know exactly how users are responding to your tests, you can optimize with purpose and unlock more impactful, customer-driven experiences.
