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Mouseflow & Adobe Analytics

Use your users’ Adobe Analytics ID to find them quickly in Mouseflow through the custom variables feature.

Campaign-level clarity

See how individual campaigns perform by directly linking Adobe Analytics campaign IDs to session replays.

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Pinpoint what drives conversions

Identify which marketing efforts are actually influencing user behavior and optimizing outcomes.

Bring context to your data

Add qualitative depth to your quantitative insights by watching real user interactions tied to specific campaigns.

Turn Campaign Data into Actionable Insights

With the Adobe Analytics integration, Mouseflow makes it easy to filter session replays by campaign ID (CID), helping you visualize how visitors from specific campaigns behave on your site. This means you’re not just measuring outcomes—you’re understanding why they happen. Whether you’re analyzing a successful push or troubleshooting underperforming campaigns, this integration brings the “why” to your marketing analytics.

Campaign traffic digital analytics for SaaS

Optimize Marketing Performance with Precision

By linking Adobe campaign tracking to real user sessions, you can see exactly how people engage with your content after clicking through. Combine this with Mouseflow’s behavior tools—like heatmaps, funnels, and form analytics—to uncover opportunities, reduce friction, and double down on what works. It’s the missing piece for marketers who want to move fast and make data-backed decisions confidently.

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