Mouseflow will host an upcoming webinar titled “Converting Traffic in the Age of AI: Finding Funnel Friction and Increasing Conversions” on March 26, 2026, at 3:00 PM (GMT+1).
The session will explore how businesses can increase conversions by identifying friction in the user journey and running smarter, data-driven experiments.
The webinar will bring together two experienced voices from the experimentation and conversion rate optimization (CRO) space, who will share real-world insights and practical frameworks for improving funnel performance.
Tobias Weßler, Chief Content Manager at Versicherungen mit Kopf, will present a real-world case study on how his team used behavioral data to optimize a complex funnel and increase conversions. During his session, Tobias will walk attendees through:
- How to identify friction in a funnel with more than 10 steps
- How behavior analytics can reveal key drop-off points
- Experiments that improved funnel conversion rates
- Lessons learned from analyzing real user behavior
Building on this case study, Ton Wesseling, Experimentation Coach and well-known CRO expert, will share a practical framework for turning user intent into conversions in the age of AI. While digital behavior is evolving rapidly, Ton emphasizes that fundamental human behavior remains largely the same.
Drawing on decades of experimentation experience, Ton will discuss how CRO teams can adapt as traffic sources evolve and discovery increasingly shifts toward AI-driven environments. Attendees will gain actionable insights from one of the industry’s most respected experimentation leaders.
The webinar will conclude with a live Q&A session, giving participants the opportunity to ask questions, discuss their own CRO challenges, and gain direct insights from the speakers.
Professionals working in marketing, product, experimentation, and digital optimization are encouraged to attend.
Registration
To secure a spot and attend the webinar, participants can register here.