How It Works

Session Playback

Do you understand your visitors?Mouseflow lets you track all clicks, mouse movement, scrolls, engagement, form fills, and more.
  • Mouseflow Recording List

    Page-to-Page Tracking

    Mouseflow eliminates guesswork by tracking a visitor’s entire journey on your site. This includes on checkout, dynamic, or members-only pages.

    You can rewind, fast forward, or drag the scrubber bar to a specific point. And, you can speed it up (1x, 2x, 4x, 8x) or download it for offline use, too.

  • Mobile & Responsive Support

    Mouseflow tracks activity from mobile and tablet visitors, too. You can see touch/tap, pinch/zoom, and swipe gestures.

    You can see how visitors behave on fluid or responsive layouts.

  • Complete Visitor Details

    Mouseflow gives you key details about each visitor: where they come from, how they find your site, how long they browse, which browser/operating system they use, and much more.

    It’s all about understanding the people behind the numbers.


Can you spot key trends in behavior?Mouseflow uncovers where visitors click, move, scroll, pay attention, and are located.
  • Click Heatmap

    Mouseflow shows where visitors click and don’t click.

    In addition, you can see link analytics with key click, hover, and engagement metrics about each clickable element on a page. This includes anchor-links, buttons, and even erroneous elements.

    It’s easy to improve your navigation and optimize engagement.

  • Movement Heatmap

    Mouseflow shows where visitors pay attention. Like eye tracking – at a fraction of the cost.

    You can improve your page(s) by locating key content and elements where it counts.

  • Scroll Heatmap

    Mouseflow shows you how far down a page, on average, visitors scroll.

    This lets you see what is seen and what isn’t seen. You can uncover whether certain content is missed alltogether.

  • Attention Heatmap

    Mouseflow shows where visitors are most engaged and least engaged.

    It helps you discover how people click, move the mouse, or interact with different parts of a page.

    In other words, it shows what type of content visitors find interesting.

  • Geo Heatmap

    Mouseflow lets you see where visitors are actually located on a map.

    This helps uncover patterns in different regions of the world so you can understand your visitors inside and out.

Form Analytics

Are you losing conversions on forms?

Mouseflow tracks the time spent, relative time spent, interactions, drop­offs/abandonment, and completions for each form field.

In addition, you can click to play the segment of visitors that fill out or reach each step of the form.

This helps you identify and improve the usability and conversion rates on forms throughout your website.


    Are your losing visitors in your funnels?

    Mouseflow shows you how visitors browse from page-to-page.

    You can build customized funnels to see how different segments of visitors behave at each step.

    This helps you learn which pages help or hurt conversions.


      Do you know how to slice your data?Mouseflow offers powerful segments and filters that are easy-to-use.
      • Live Filtering

        A conclusion is only as good as the underlying data it is based upon.

        Mouseflow lets you sort/filter your data in real-time glimpse — no need to wait for reports.

        This lets you answer questions and make decisions without delay.

      • Historical Analysis

        Do you wonder whether past content, layouts, or promotions are effective?

        Mouseflow lets you jump back in time to compare how visitors behave – past and present.

        This helps you optimize your site (through A/B testing and iterations) without worrying about data.

      • Saved & Shared Views

        Do you need to understand a particular subset of visitors?

        Mouseflow lets you sort and filter your data and then save it into a view. If you work in a team, you can share views with others in a single click.

        You can open views at anytime for instant analysis.


      More Than Just a ToolWe help 45,000+ clients who stand behind our product.
      • Customizable Settings

        Do you need to customize how we track your site? No problem.

        Mouseflow makes it easy to edit domains, take a sample, or exclude certain traffic.

        We think a great tool works for – not against – you.

      • Multiple Users

        Are you part of a team? Do you work with clients?

        Mouseflow lets you add multiple accounts and manage custom permissions.

        This makes it easy to collaborate with co-workers, clients, and other stakeholders.

      • Free Support

        We have a community of loyal customers and fans.

        You get access to our knowledgebase, screencasts, and how-to/best practice guides.

        If you have questions, visit our support center or contact us anytime.

      What Our Users Say

      Optimize your Site’s Usability and Conversions Rate.

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