Understanding the Customer Journey
The website customer journey is the digital roadmap guiding users from their first interaction with your brand to becoming loyal advocates. By mapping this journey, businesses can pinpoint user behaviors, identify friction points, and implement strategies to improve engagement and conversions. Whether you're aiming to reduce cart abandonment for an eCommerce store or enhance onboarding for a SaaS platform, understanding each stage—Awareness, Consideration, Decision, Retention, and Advocacy—is key to creating seamless, impactful experiences.
